Swedish model Gunilla Knutson asked men to "take it off, take it all off."

William Esty Advertising created the provocative ad -an attractive eighteen-year-old Swedish blonde model teasingly urged men to "Take it off, take it all off" with Noxzema Medicated Instant Shave Cream. The pop hit "The Stripper" plays in the background, showing a man shaving off Noxzema shaving cream in neat, clean rows as the blonde said "Take it off. take it all off!" and "The closer you shave the more you need Noxzema." At the end she caresses a can of Noxzema and then the cheeks of the man. Later fifteen similar spots included contemporary sports figures.