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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
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‘I dreamed I was ‘X’ in my Maidenform bra’, 1944-1966

‘I dreamed I was ‘X’ in my Maidenform bra’, 1944-1966 | A Cultural History of Advertising | Scoop.it
...Thank you to Vintage Ads and Stuff...
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Dreaming of Bras for the Modern Woman - New York Times

Dreaming of Bras for the Modern Woman - New York Times | A Cultural History of Advertising | Scoop.it
The dream around Maidenform's headquarters is that women will happily pay $32 for the "Dream Bra" the company has introduced.
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HistoryWired: I dreamed I barged down the Nile in my Maidenform Bra

HistoryWired: I dreamed I barged down the Nile in my Maidenform Bra | A Cultural History of Advertising | Scoop.it

Maidenform Bra Print Ad
1962

"I dreamed I barged down the Nile in my Maidenform bra"
So declares this memorable 1962 women's magazine ad, which helped secure the market dominance of Maidenform, Inc., "makers of bras, girdles and swimsuits." Features include "spoke-stitched cups for Cleopatra curves," "reinforced undercups for everlasting uplift," and "all-elastic band for freedom of fit."

Maidenform advertising campaigns helped secure the market dominance of Maidenform, Inc., founded in 1922 by Russian Jewish emigres. The now famous "I Dreamed" campaign was launched in 1949 and ran for 20 years, making it one of the longest running campaigns in the history of advertising. The ads feature models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. The ads generated both controversy and praise.

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I Went to the Moon in My Maidenform Bra

Milton Kristt, an old publisher who had worked in the brassiere business for a million years, reminisces about all the things that he could do in a Maidenform- 

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MAIDENFORM HISTORY-FROM IDEA TO ICON

The history of Maidenform and its innovations from its origins as a dress company to its current reign as a leading intimate apparel company. Founded by two the brand fast became legendary for its marketing and advertising and still lives on today, nearly 90 years later--inspiring women and shaping them from the inside and out.

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