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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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The IBM tramp Charle Chaplin by Stephen Papson

"In 1981, IBM hired the advertising agency, Lord, Geller, Federico, and Einstein, to construct a campaign to market its microcomputer. The agency chose Charles Chaplin's tramp as spokesperson. IBM bought the rights to the tramp from Bubbles, the Chaplin family organization. The agency hired Bill Scudder, a mime, to imitate Chaplin's tramp. In November, 1981, the agency released its first commercial entitled "The House." In it, a tramp confronts a large foreboding white box. A door appears but then snaps shut. As the narrator talks about the history of the computer, the box shrinks in size. The tramp takes out the IBM personal computer, scans a manual, and begins to work on the computer..."

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IBM Software Commercial with Charlie Chaplin

IBM personal computer to revamp their stuffy image

Call your IBM Representative

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