"In 1981, IBM hired the advertising agency, Lord, Geller, Federico, and Einstein, to construct a campaign to market its microcomputer. The agency chose Charles Chaplin's tramp as spokesperson. IBM bought the rights to the tramp from Bubbles, the Chaplin family organization. The agency hired Bill Scudder, a mime, to imitate Chaplin's tramp. In November, 1981, the agency released its first commercial entitled "The House." In it, a tramp confronts a large foreboding white box. A door appears but then snaps shut. As the narrator talks about the history of the computer, the box shrinks in size. The tramp takes out the IBM personal computer, scans a manual, and begins to work on the computer..."