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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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"truth in advertising" - camel cigarettes How's Your Disposition today? You must need a smoke

"truth in advertising" - camel cigarettes How's Your Disposition today? You must need a smoke | A Cultural History of Advertising | Scoop.it
A growing collection of pre-1960's print tobacco marketing.

"FEEL CROSS AS A BEAR? That's natural when little annoyances pile up. But the psychological fact is: pleasure helps your disposition. That's why everyday pleasures, like smoking for instance, are important. If you're a smoker, you're wise to choose the cigarette that gives you the most pleasure. That means Camel."

"As lovely Maureen O'Hara knows, it's wise to choose a cigarette for the pleasure it gives."

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Marketing, motives and Dr. Freud - 1950s Motivational Research

Marketing, motives and Dr. Freud - 1950s Motivational Research | A Cultural History of Advertising | Scoop.it

"Back in the 50s, motivational research was a popular marketing theory that viewed consumers as creatures often influenced by erotic impulses. Though largely eclipsed, MR is widely acknowledged as the precursor of today's consumer lifestyle studies."

"MR "rooted the selling act within the human personality," meshing with a contemporary interest in Freudianism and an emerging preoccupation with the individual's inner life. Dichter's theory was predicated on non-rational consumer choice. Humans were perceived as immature, ruled by irrational insecurity and motivated by erotic desires. Motivation research fascinated marketing researchers in the 50s, offering glib, entertaining and usually surprising explanations for consumer behavior -- often rooted in sex."

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