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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
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Bill Bernbach and Helmut Krone on advertising- Avis-We're number 2/Think small

Interested in the Creative Revolution? Check out http://www.think-small-the-book.net/ From the archives of British documentary film maker Adam Curtis ("The C...
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Bill Bernbach on advertising and creativity 1/2

Interested in the Creative Revolution? Check out http://www.think-small-the-book.net/ From the archives of the American Association of Advertising Agencies 

 

Talks about Ohrbach's and the reaction to his ads, qualities of creative people, persuasion through passions, and how you can't teach talent-saying things the way they've never been said before

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Game-changing ads - "Think Small" - 1962 (1) - FORTUNE

Game-changing ads - "Think Small" - 1962 (1) - FORTUNE | A Cultural History of Advertising | Scoop.it
With so many great advertising campaigns over the years, we asked Mark Tutsell, chairman of Leo Burnett Worldwide and of the CLIO Awards, and Mary Warlick, executive producer of the ad documentary...
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The Advertising Genius of Bill Bernbach: Branding Strategy Insider

The Advertising Genius of Bill Bernbach: Branding Strategy Insider | A Cultural History of Advertising | Scoop.it
“Nobody’s Perfect” is the title of Doris Willens’ new book on Bill Bernbach and the golden age of advertising. And just to make sure you get the point of the title, the book explores every imperfection she could find in...
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Bill Bernbach on advertising and research 2/2

On research..discussing hair colour and the importance of looking natural- Nice and Easy- How to say natural-->"It lets me be me"

On the role of research, clients

"Work without conviction won't sell"

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The Sell! Sell! Blog: Advertising Greatness #2: Avis

The Sell! Sell! Blog: Advertising Greatness #2: Avis | A Cultural History of Advertising | Scoop.it

"It's 1962 in America, and the car rental market is pretty simple, Hertz are the leaders in the market by a country mile. Avis was failing, it had only 11% market share and hadn't made a profit in 13 years.

Avis appointed maverick businessman Robert Townsend as CEO, tasking him with turning the company around. One of the first things Townsend did was to call Bill Bernbach at Doyle Dane Bernbach, his plea: "How do we get five dollar's worth of impact for every dollar we spend?"

In answer, Bernbach demanded that they got 90 days to learn about the business, that Avis run every ad without changing a thing, and that they didn't run any advertising until they'd got their actual service up to scratch.

Bernbach put art director Helmut Krone and writer Paula Green on the project, and the team set about finding out as much as they could about Avis and its people..."

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Ad Age Advertising Century: People: William Bernbach

Ad Age Advertising Century: People: William Bernbach | A Cultural History of Advertising | Scoop.it

"After Bill Bernbach's death in October 1982, Harper's told its readers he "probably had a greater impact

on American culture than any of the distinguished writers and artists who have appeared in the pages of Harper's during the past 133 years." Sixteen years later, Bernbach's impact continues undiminished. And today he emerges as No. 1 on Advertising Age's 20th century honor roll of advertising's most influential people."

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