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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Fangs And Fishnets For The Win: 'Goth Barbie' Is Monstrously Successful : NPR

Fangs And Fishnets For The Win: 'Goth Barbie' Is Monstrously Successful : NPR | A Cultural History of Advertising | Scoop.it
Barbie sales have slumped. But Monster High is doing great. That's another line of dolls from Mattel — imagine even skinnier Barbies that look like they've been designed by Tim Burton.
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Jennifer Beever's curator insight, July 19, 2013 3:00 PM

This is so interesting. Mattel's Barbie sales are dropping, but according to Cathy Cline who is in charge of marketing for Mattel's girls' brands, company "sales have surged 56 percent this year, thanks to Monster High. 'And it's also one of the fastest growing brands within the entire toy industry,' "

Linda Alexander's comment, July 20, 2013 9:54 AM
I recently viewed a site that had a Barbie that was actually in true proportion to women and girls sizes. I HAD believed there is a lot of 21st Century backlash to giving little girls Barbies, but guess Mom's are more okay with their children modeling monsters versus the pink, overly skinny clothed glam girls. It says something (I think)?
Asil's curator insight, July 20, 2013 8:04 PM

These remind me of the Bratz dolls [http://www.bratz.com/] that MGA scored big with in the 2000s.  Looks like Bratz is getting on the 'goth' craze with their new Witches line [http://www.bratzillaz.com/]. ;

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What it Says-What it Means: Barbie Attacked by The Birds! Tattoo Barbie! Ernest Dichter oh boy!

What it Says-What it Means: Barbie Attacked by The Birds! Tattoo Barbie! Ernest Dichter oh boy! | A Cultural History of Advertising | Scoop.it

Ok, now I've seen everything.

That Barbie is a gal about town and damn she looks good for 50...but there is real plastic there. We've seen her with Ken and Skipper and even a surfer dude, but who knew she'd show up starring in Alfred Hitchcock's "The Birds"

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Mattel Commissions First Ever ‘Drag Queen’ Barbie - PSFK

Mattel Commissions First Ever ‘Drag Queen’ Barbie - PSFK | A Cultural History of Advertising | Scoop.it
Designer house The Blonds unveil the first ever cross-dressing Barbie, just in time for Christmas.
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Why Does The Barbie Obsession Live On? - Forbes.com

Why Does The Barbie Obsession Live On? - Forbes.com | A Cultural History of Advertising | Scoop.it
At 50, she's a lighting rod on children, sex and commerce.

History of Barbie and her creator Ruth Handler.

"A driven and risk-taking executive, she was a pioneer of some of today's evil-genius marketing tactics. She hired the Freud-influenced branding guru Ernest Dichter to devise a marketing strategy for Barbie. After interviewing 191 girls who mostly loved the doll, and 45 mothers who mostly hated it, he advised Handler to make Barbie's breasts bigger--and tell mothers that Barbie would help their daughters learn how to accessorize." Elisabeth Eaves

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