A Cultural Histor...
Follow
Find tag "1998"
33.4K views | +0 today
A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him

Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him | A Cultural History of Advertising | Scoop.it

The following is an excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall (Penguin Portfolio).The lump on the table was truly mysterious and held everyone’s rapt attention.

 

"It was the spring of 1998, and we’d been summoned up to Cupertino for our first viewing of this new computer, code-named C1. The “C” stood for “consumer.” Apple didn’t use a lot of creative firepower on code names back then..."

 

“We already have a name we like a lot, but I want you guys to see if you can beat it,” said Steve. “The name is ‘MacMan."

 

"This is a common problem dealing with any client. Once they’ve fallen in love with something you don’t like, the only way to really move them off of it is to show them something better. Steve was inviting us to beat “Mac-Man,” so it wasn’t a terrible problem...

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Clinton, "I did not have sexual relations with that woman...1998

Clinton denies the lewinsky affair...
more...
No comment yet.