A Cultural Histor...
Follow
Find tag "1920s"
27.6K views | +7 today
A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

Positioning cigarettes as Torches of Freedom for women 1929 Edward Bernays...manipulation

Edward L. Bernays, approached in 1929 to attract a new audience to tobacco, orchestrates a "Torches of Freedom" march from coast to coast.
k3hamilton's insight:

so proud of the manipulation...sad..no thought to the health costs

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Palmolive -making you insecure since the 20s -Will others he meets outrival you in natural charm?

Palmolive -making you insecure since the 20s -Will others he meets outrival you in natural charm? | A Cultural History of Advertising | Scoop.it
Collection: Ad*Access
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Arrow Collar Man, 1920s JC Leyendecker Beautiful Illustrations

Arrow Collar Man, 1920s JC Leyendecker Beautiful Illustrations | A Cultural History of Advertising | Scoop.it

 

more...
Elaine Cooke's curator insight, February 13, 2013 3:23 PM

Fashion of the 1920s.

Scooped by k3hamilton
Scoop.it!

Chapter Thirteen - The Diamond Mind- DeBeers- A diamond os Forever

Chapter Thirteen - The Diamond Mind- DeBeers- A diamond os Forever | A Cultural History of Advertising | Scoop.it

 

Linkng diamonds to romance through public relations,, movies like Diamonds are Dangerous, Adventures in Diamonds, news stories fed to the press, radio... 1919-onwards

 

"...N. W. Ayer suggested that through a well-orchestrated advertising and public relations campaign, it could significantly alter the "social attitudes" of the public at large and thereby channel American spending toward larger and more expensive diamonds instead of "competitive luxuries." Specifically, the Ayer study stressed the need to vitalize the association in the public's mind between diamonds and romance. Since "young men buy over 90% of all engagement rings," it would be crucial to inculcate in them the idea that diamonds were a gift of love: the larger and finer the diamond, the greater the expression of love. Similarly, young women had to be encouraged to view diamonds as an integral part of any romantic courtship. The study found that there was already an increasing number of marriages among middle-income wage-earners who were "the backbone of the diamond market," and that, if properly cultivated, this trend could provide fertile grounds for diamond sales in the future..."

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

1920s Art Deco style Advertising : un album sur Flickr

Art Deco ads of the 20s

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Film History of the 1920s

Film History of the 1920s | A Cultural History of Advertising | Scoop.it
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

The Jazz Age: Soap, Sex, Cigarettes & Prohibition

Overview of Roaring 20s- prohibition, cons, flappers, cars, ads: Reach for a Lucky instead of a Sweet, John Watson- Selling the sizzle, The Big Three-cars, W...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Stop That Skirt-Chaser! The Movement to Outlaw Flirting in the 1920s

Stop That Skirt-Chaser! The Movement to Outlaw Flirting in the 1920s | A Cultural History of Advertising | Scoop.it
"Too many motorists are taking advantage of the precedent established during the war by offering to take young lady pedestrians in their cars."
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Lillian Gilbreth's Kitchen practical 1920s: How it reinvented the modern Kitchen

Lillian Gilbreth's Kitchen practical 1920s: How it reinvented the modern Kitchen | A Cultural History of Advertising | Scoop.it

By Alexandra Lange

"..Lillian Moller Gilbreth, industrial psychologist and engineer, was the mother of 12 children. She and husband and partner Frank B. Gilbreth, inventors of what is known as motion study, pioneered the use of short films to watch how industrial processes and office tasks were done, breaking them down into component parts (which they called “therbligs,” Gilbreth backward) to determine how to make a job faster and less taxing. They tested many of their ideas on their children, establishing “the one best way” to take a bath, training preteens to touch type, and charting age-appropriate chores for each child."

"Even though she did not do it herself, Gilbreth still considered housework unpaid labor, and as such, capable of efficiencies. The worker in the kitchen in the 1920s was often not a servant but the lady of the house, who spent an estimated 50 percent of her day there.....women became the targets of intense marketing campaigns for products large and small. Gilbreth worked for these manufacturers, and thus is complicit in the rise of consumerism for the home, but she never made explicit endorsements."

more...
Lynzee's curator insight, February 13, 2013 3:36 PM

Re-incenting the kitchen- food and drink in the 1920s

Scooped by k3hamilton
Scoop.it!

Ad of the Day: Audi

Ad of the Day: Audi | A Cultural History of Advertising | Scoop.it
1920s concept car shows the automaker was a pioneer in aerodynamic design...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Erte Museum Harpers Bazaar Covers Art Deco in the 20s-30s

Erte Museum Harpers Bazaar Covers Art Deco in the 20s-30s | A Cultural History of Advertising | Scoop.it
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Table of Contents | Temperance & Prohibition

Table of Contents | Temperance & Prohibition | A Cultural History of Advertising | Scoop.it
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

The Lawless Decade By Paul Sann

The Lawless Decade by Paul Sann is a pictorial history of the Twenties from the WWI armistice and Prohibition to its repeal and the New Deal...
more...
No comment yet.