A New View of the Invisible Woman: Christine Frederick starts the League of Advertising Women 1912 | A Cultural History of Advertising | Scoop.it
The University of Georgia Research Magazine


"Children were expected to be seen, not heard, as America turned the corner into the 20th century. Women weren't even seen -- at least not at meetings of the New York Advertising Club.

In fact, Christine Frederick, a consulting editor for the Ladies Home Journal, was told she could only sit "in the box behind the curtains" when she asked to attend a 1912 meeting of the men-only group.

Such an incident might seem odd considering the importance of the Home Journal and its readers to the burgeoning consumer products industry.

But the attitude prevailed, and it sparked Frederick to enlist the aid of her husband, J. George, also a journalist and a member of the men's advertising club, to create an advertising club specifically for women.

At the Fredericks' invitation about forty women in advertising met at a fashionable New York restaurant in March 1912 to form the League of Advertising Women of New York, the first U.S. professional association for women of its kind..."