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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Ruthrauff & Ryan Symptom-Cure Formula Depression era success-Creating B.O.

Ruthrauff & Ryan Symptom-Cure Formula Depression era success-Creating B.O. | A Cultural History of Advertising | Scoop.it

Hard Sell- You've got a problem- We've got the solution!

 

In December 1925, R&R won Rinso, its first Lever Brothers business. A decade later, playing against the fear of social isolation, R&R positioned another Lever product, Lifebuoy, as a "health soap" that could stop body odor. When consumers were offended by the phrase "body odor," Cal McCarthy, an account exec, created the euphemism "B.O." for the offending idea.

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J. Stirling Getchell Inc. Depression Era Success| AdAge Encyclopedia of Advertising - Advertising Age

J. Stirling Getchell Inc. Depression Era Success| AdAge Encyclopedia of Advertising - Advertising Age | A Cultural History of Advertising | Scoop.it

J. Stirling Getchell is credited with changing the face of advertising in his time. His bold style, use of realistic photos and tabloid-type format were crucial ingredients in creating his attention-grabbing (some critics merely said "ugly") ads

 

...Among other jobs, the agency was asked to introduce the 1932 Plymouth, another Chrysler nameplate. Ford Motor Co. and General Motors Corp.'s Chevrolet did not take the Plymouth as serious competition until Mr. Getchell's landmark "Look at all three!" ad, which depicted Walter Chrysler leaning over the hood of a Plymouth and explaining why the Plymouth was superior.

Plymouth's share of the low-price car market rose from 16% in 1932 to 24% in 1933, its sales leapt 218% and the agency won the entire Plymouth account. It was one of the first major accounts to invite direct comparison with its competition. "The low-price three" became a euphemism for Ford-Chevrolet-Plymouth...

Mr. Getchell's ads were highly recognizable. He is credited with being the first to use photographs extensively in advertising. Loud headlines, attention-getting layouts and photographs were the hallmarks of Mr. Getchell's style."

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Edison reading Mary Had a Little Lamb (1927)

Edison reading Mary Had a Little Lamb (1927) | A Cultural History of Advertising | Scoop.it
Recording made by Thomas A. Edison on August 12, 1927, at the Golden Jubilee of the Phonograph ceremony. In this recording Edison demonstrates how in 1877 he made the first record on his tinfoil phonograph.
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No Logo: Brands, Globalization And Resistance | Watch Free Documentaries Online | DocumentaryZ.com

No Logo: Brands, Globalization And Resistance | Watch Free Documentaries Online | DocumentaryZ.com | A Cultural History of Advertising | Scoop.it
Watch no logo: brands, globalization and resistance documentary online for free! Full video available. Great new media documentary on DocumentaryZ.com!
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Surreal Vintage Ads & Our Obsession with Controlling Women’s Bodies

Surreal Vintage Ads & Our Obsession with Controlling Women’s Bodies | A Cultural History of Advertising | Scoop.it
Yes, that's right. That ad says "gain weight." But wait, aren't we supposed to lose weight these days? Seeing these ads really does make you think about why women are so concerned with the current ...
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1955sexist15.jpg (360x485 pixels)

1955sexist15.jpg (360x485 pixels) | A Cultural History of Advertising | Scoop.it
Petit bijou de publicité sexiste des années 50 : http://t.co/N07TKWq7 #Féminisme...

Via Ghassen Karoui
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The History of the Radio Industry in the United States to 1940 | Economic History Services

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First Commercial on Radio Broadcast 1922- Hawthorne Court

First Commercial on Radio Broadcast 1922- Hawthorne Court | A Cultural History of Advertising | Scoop.it

"On station WEAF in New York, a 10-minute radio program was presented on the air. It was a brief talk by H.M. Blackwell, a representative of the Queensboro Corporation. The subject matter of the program consisted of some apartment homes at a complex called Hawthorne Court in Jackson Heights, New York. Blackwell talked about care free life in the suburbs (where the complex was located) that was free from the hustle, bustle, and congestion of living in the city.

When the broadcast was coming to its conclusion, Blackwell closed it out with, "Let me close by urging you to hurry to the apartment house near the green fields..... the community life and friendly environment that Hawthorne advocated."

Since direct selling wasn't allowed, Blackwell's presentation was considered to be an "indirect direct" way of selling the people on the idea of moving to Hawthorne Court. Blackwell didn't mention anything about the rates the apartment complex charged, and he mentioned the Queensboro Corporation name only once."

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No. 799: Mimetic Architecture 1930's on the road

No. 799: Mimetic Architecture 1930's on the road | A Cultural History of Advertising | Scoop.it
In which mimetic architecture speaks to the automobiles...

"You see, we lived in a brave new modern world in 1930. Our new machines had transformed us. Now cars whizzed across America on two-lane concrete highways. We were linked with one another as we'd never been. If you didn't drive, you hitch-hiked. Cars had become not only a 20th-century medium of communication, they'd become a metaphor for communication."

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The Burma Shave Phenomenon -Depression Era Success

The Burma Shave Phenomenon -Depression Era Success | A Cultural History of Advertising | Scoop.it
The Burma Shave Phenomenon was a symbol of America during the early 20th century.
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1929 Headlines and info

The Vatican state comes into being

 

Herbert Hoover is inaugurated as President of the US

 

Wall Street crashes!

 

The Academy of Motion Picture Arts and Sciences gives its first awards

 

Hitler's Nazi party win preliminary Bavarian elections

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Shazam CEO Andrew Fisher’s Three Social Super Bowl Takeaways

Shazam CEO Andrew Fisher’s Three Social Super Bowl Takeaways | A Cultural History of Advertising | Scoop.it
During last night’s Super Bowl, it wasn’t just Twitter and Facebook that were battling for social engagement on the second screen like the Patriots and Giants were on the field.
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Duke University Subliminal Ad Experiment- Apple logo makes you creative

Duke University experiment that suggests that subliminal perception really does work. 

"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."

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Vintage plymouth print ad that ran once. A great USP. J Stirling Getchell

Vintage plymouth print ad that ran once. A great USP. J Stirling Getchell | A Cultural History of Advertising | Scoop.it

This Plymouth ad ran one time. It had a powerful USP .

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Pedicting The Internet in 1969

A pre-conceived version of the internet.

 

Video comes with stereotypes..men budgeting and women shopping and spending..but they got the internet bit right.

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Starsuckers | Watch Free Documentaries Online | DocumentaryZ.com

Starsuckers | Watch Free Documentaries Online | DocumentaryZ.com | A Cultural History of Advertising | Scoop.it

Watch starsuckers documentary

Buying into the celebrity dream

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Tales for Little Rebels: Radical Politics in Famous Children’s Books

Tales for Little Rebels: Radical Politics in Famous Children’s Books | A Cultural History of Advertising | Scoop.it
What Dr. Seuss has to do with gender politics, or how Carl Sandburg carried out anti-war propaganda.
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Top 20 Trends in 2012 Forecast - TrendHunter.com's 2012 Trend Report

TrendHunter.com's 2012 Trend Report is now available at http://www.trendhunter.com/trendreports - This is our annual video, showcasing the hottest trends in ...
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A Science Odyssey: People and Discoveries: 1920 -KDKA begins to broadcast

A Science Odyssey: People and Discoveries: 1920 -KDKA begins to broadcast | A Cultural History of Advertising | Scoop.it

On Christmas Eve, 1906, wireless operators on ships off the New England coast wondered if they'd had a religious experience. Out of the midst of Morse code dots and dashes beeping through their headsets came the sound of a voice reading the Christmas story from the Gospel of Luke and a violin playing "Silent Night." The voice wished them a merry Christmas, and then the dots and dashes started up again....

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Car Lust: "Somewhere west of Laramie...." The Jordan Playboy Roadster iconic ad

Car Lust: "Somewhere west of Laramie...." The Jordan Playboy Roadster iconic ad | A Cultural History of Advertising | Scoop.it
The Jordan Motor Car Company was one of those small independent manufacturers--like Stutz, Reo, Graham-Paige, and many others--that flourished in the early part of the last century and became a casualty of the Great Depression.
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10 Tips on Writing from David Ogilvy

10 Tips on Writing from David Ogilvy | A Cultural History of Advertising | Scoop.it

"Never write more than two pages on any subject."

"here comes some priceless and pricelessly uncompromising wisdom from a very different kind of cultural legend: iconic businessman and original “Mad Man” David Ogilvy. On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”:....

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Mad Men’s Minimalist Subway Ads Get Hilarious Street Art Remixes | In the Air: Art+Auction's Gossip Column | ARTINFO.com

Mad Men’s Minimalist Subway Ads Get Hilarious Street Art Remixes | In the Air: Art+Auction's Gossip Column | ARTINFO.com | A Cultural History of Advertising | Scoop.it
Art+Auction's Gossip Column...

Everyone knows that “Mad Men” isn’t just a television show. It’s an unstoppable cultural force. In four short-skirt-chasing seasons, AMC’s gin-soaked Eisenhower-era costume drama has been credited with sparking a conflagration of retro fads: the Gentleman’s Haircut, oysters, pencil skirts, gimlets, masculinity on men, breasts on women, the name Betty on women under eighty, and now… street art? The ubiquitous posters promoting Mad Men’s March 25 return splashed across the New York subway system have launched a swath of guerrilla remixes and new street art meme."

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