A Cultural History of Advertising
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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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MAIDENFORM HISTORY-FROM IDEA TO ICON

The history of Maidenform and its innovations from its origins as a dress company to its current reign as a leading intimate apparel company. Founded by two the brand fast became legendary for its marketing and advertising and still lives on today, nearly 90 years later--inspiring women and shaping them from the inside and out.

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NPR : The Marlboro Man, Present at the Creation- How Marlboro went from a girly cigarette to a macho brand

NPR : The Marlboro Man, Present at the Creation- How Marlboro went from a girly cigarette to a macho brand | A Cultural History of Advertising | Scoop.it

He's handsome and rugged. He lives in a world of galloping horses, open spaces and blood red sunsets. He's the Marlboro Man...thanks to Leo Burnett.

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"truth in advertising" - camel cigarettes- It's a psychological fact

"truth in advertising" - camel cigarettes- It's a psychological fact | A Cultural History of Advertising | Scoop.it
A growing collection of pre-1960's print tobacco marketing.

"MAD AS A WET HEN? That's natural when little annoyances ruffle you. But the psychological fact is: pleasure helps your disposition. That's why everyday pleasures, like smoking for instance, are important. If you're a smoker, you're wise to choose the cigarette that gives the most pleasure. And that's a Camel!"
"Gene Nelson, screen and stage star, says: 'I've tried 'em all. It's Camels for me!' "

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Retail therapy- Motivational Research and Ernest Dichter

Retail therapy- Motivational Research and Ernest Dichter | A Cultural History of Advertising | Scoop.it
THESE are thrilling days for behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions.

"“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained."

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Ads From The Real Mad Men (PHOTOS) 1960s Creative Revolution

Ads From The Real Mad Men (PHOTOS) 1960s Creative Revolution | A Cultural History of Advertising | Scoop.it
'Mad Men' is a great show. But the big story, perhaps the biggest story of all time in advertising, was that of the Creative Revolution of the 1960s.
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Mad Women of advertising:Maas Dishes On Sex, Guilt and Creating Ads That Sell

Mad Women of advertising:Maas Dishes On Sex, Guilt and Creating Ads That Sell | A Cultural History of Advertising | Scoop.it
Maas Dishes On Sex, Guilt and Creating Ads That Sell - 03/05/2012...

Maas:“I’m the only person in the world who has won the obnoxious commercial award twice in a row. But I sold a lot of Dove and a lot of Maxwell House Coffee.”

 

“The picture that emerges of an era before the phrase ‘sexual harassment’ appeared is often not pretty, though the women in her account are hardly less cynical than the men,” Roberts points out.

“‘…The best way to get promoted from secretary to copywriter was for your boss to make it happen,’ Ms. Maas writes. ‘And the fastest way to make that happen was to make it with your boss.’”

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1950s COKE COMMERCIAL TEENAGERS

Nostalgic, 1950s era Coca-Cola commercial depicting teens at a small record party. How times have changed....

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Living in a Fallout Shelter

This is an old Cold-War era film that was meant to instruct Americans on how to live within a Fallout Shelter should nuclear war have ever broken out.
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Classic Commercial for Coca-Cola (1953)

Yep, it's another of those wonderful old time LIVE commercials for Coca Cola

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MODERN WOMAN : The Lost Sex - 50s Newsreel

Archival clip from an early 1950's reel that lays out the destabilizing social effects of women working outside their traditional role in the home, and the threat to children, the nuclear family and American manhood. Brief interview with Dr. Marynia Farnham ( co-author of the 1947 book MODERN WOMAN, The Lost Sex) seen at her psychiatric clinic in NY City where she is "strongly opposed to careers for women". Dr. Farnham voices her opinion on modern husbands who fear "Their Wives Have Become Rivals".

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HistoryWired: I dreamed I barged down the Nile in my Maidenform Bra

HistoryWired: I dreamed I barged down the Nile in my Maidenform Bra | A Cultural History of Advertising | Scoop.it

Maidenform Bra Print Ad
1962

"I dreamed I barged down the Nile in my Maidenform bra"
So declares this memorable 1962 women's magazine ad, which helped secure the market dominance of Maidenform, Inc., "makers of bras, girdles and swimsuits." Features include "spoke-stitched cups for Cleopatra curves," "reinforced undercups for everlasting uplift," and "all-elastic band for freedom of fit."

Maidenform advertising campaigns helped secure the market dominance of Maidenform, Inc., founded in 1922 by Russian Jewish emigres. The now famous "I Dreamed" campaign was launched in 1949 and ran for 20 years, making it one of the longest running campaigns in the history of advertising. The ads feature models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. The ads generated both controversy and praise.

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"truth in advertising" - camel cigarettes How's Your Disposition today? You must need a smoke

"truth in advertising" - camel cigarettes How's Your Disposition today? You must need a smoke | A Cultural History of Advertising | Scoop.it
A growing collection of pre-1960's print tobacco marketing.

"FEEL CROSS AS A BEAR? That's natural when little annoyances pile up. But the psychological fact is: pleasure helps your disposition. That's why everyday pleasures, like smoking for instance, are important. If you're a smoker, you're wise to choose the cigarette that gives you the most pleasure. That means Camel."

"As lovely Maureen O'Hara knows, it's wise to choose a cigarette for the pleasure it gives."

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Marketing, motives and Dr. Freud - 1950s Motivational Research

Marketing, motives and Dr. Freud - 1950s Motivational Research | A Cultural History of Advertising | Scoop.it

"Back in the 50s, motivational research was a popular marketing theory that viewed consumers as creatures often influenced by erotic impulses. Though largely eclipsed, MR is widely acknowledged as the precursor of today's consumer lifestyle studies."

"MR "rooted the selling act within the human personality," meshing with a contemporary interest in Freudianism and an emerging preoccupation with the individual's inner life. Dichter's theory was predicated on non-rational consumer choice. Humans were perceived as immature, ruled by irrational insecurity and motivated by erotic desires. Motivation research fascinated marketing researchers in the 50s, offering glib, entertaining and usually surprising explanations for consumer behavior -- often rooted in sex."

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What Makes Mad Men Great?

What Makes Mad Men Great? | A Cultural History of Advertising | Scoop.it
It's not the period details or plot twists.

"...Mad Men. Weiner’s show is set in the American Northeast in the sixties, a time of immense social, sexual, and political upheaval, but it isn’t solely, or even mostly, about its time and place. The show’s main draw is behavior, observed with such exactness that one can imagine the show’s being transposed to the forties or eighties, with different clothes, slang, and inebriants, and still delivering the same basic satisfactions..."

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1950s Racism in America: Crisis in Levittown, Pennsylvania Documentary Part 1 (1957)

1957  Watch the full film: http: http://thefilmarchived.blogspot.com/2010/11/crisis-in-levittown-1957.html

 

 

 

 

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Lucky Strike Cigarette Commercial: Square Dance (1948)

Lucky Strike cigarette commercial with stop-motion animation of square-dancing cigarettes.
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True Tales and Cocktails with the Real Mad Men and Women of Madison Avenue | Advertising and Marketing Wisdom: Adages - Advertising Age

True Tales and Cocktails with the Real Mad Men and Women of Madison Avenue | Advertising and Marketing Wisdom: Adages - Advertising Age | A Cultural History of Advertising | Scoop.it

Forget "Mad Men":  There's mad women

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Atomic Alert, Elementary Version (1951)

 civil defense procedure film aimed at Cold War-era elementary school students.

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50's Cigarette Ad Smoke the Big O while you waterski

and you thought YOU were cool...
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Sigarettenmakershop.nl's curator insight, February 25, 2016 9:04 AM

Sigaretje roken tijdens het waterskieen :-)  Alleen mogelijk in de jaren 50!

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The Edsel Show- Stars couldn't make it a winner

Not even the combined forces of Frank Sinatra, Rosemary Clooney, Louis Armstrong, and Bing Crosby could make this car look good...
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