A Cultural History of Advertising
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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
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It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web

It's Not All About You: What Privacy Advocates Don't Get About Data Tracking on the Web | A Cultural History of Advertising | Scoop.it
People condemn targeted advertising for its "creepiness" but the real issue is that we are giving private companies more power.

"Rather than caring about what they know about me, we should care about what they know about us. Detailed knowledge of individuals and their behavior coupled with the aggregate data on human behavior now available at unprecedented scale grants incredible power. Knowing about all of us - how we behave, how our behavior has changed over time, under what conditions our behavior is subject to change, and what factors are likely to impact our decision-making under various conditions - provides a roadmap for designing persuasive technologies. For the most part, the ethical implications of widespread deployment of persuasive technologies remains unexamined..."

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Mad Men and race: Why Season 5 may finally put the civil rights movement front and center.

Mad Men and race: Why Season 5 may finally put the civil rights movement front and center. | A Cultural History of Advertising | Scoop.it

Tanner Colby reports:

"In everything from their pop-culture references to their meticulous production design, the creators of Mad Men are famously obsessive about the show’s historical accuracy....

"In the early 1950s, BBDO hired Clarence Holte, making him the first black man ever to work at a major New York ad agency. But Holte was retained to serve as a liaison to black newspapers and radio. The color line for blacks to work on “white” advertising wasn’t broken until 1955, when Young & Rubicam hired musician Roy Eaton as a copywriter and composer. In 1960, BBDO also hired graphic designer Georg Olden, a pioneering black creative who’d designed the logo for CBS television and who would go on to be a vice president at McCann-Erickson. A handful of other Jackie Robinson-type figures were making inroads here and there, but for several years that was about it..."

A 1963 Report on 10 largest ad agencies: "Out of over 20,000 employees, the report identified only 25 blacks working in any kind of professional or creative capacity, i.e., nonclerical or custodial."

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Volvo's Famous 'Drive It Like You Hate It' Ad Reimagined: Video

Volvo's Famous 'Drive It Like You Hate It' Ad Reimagined: Video | A Cultural History of Advertising | Scoop.it

""Drive It Like You Hate It" ad from 1962, reimagined by its creator, Amil Gargano, for the digital age....Fifty years down the road, Google invited Gargano to re-imagine that campaign, using today's connected technology..

Have a look at the eight-minute mini-documentary chronicling the whole process, and scroll down a little further to see the original "Drive It Like You Hate It" TV spot."

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Google Experiment Brings Advertising Legends Into the Digital Age

Google Experiment Brings Advertising Legends Into the Digital Age | A Cultural History of Advertising | Scoop.it
Google teams with the legends of advertising to launch a digital branding experiment called Project Re:Brief.

 

"Project Re:Brief took several legends of the advertising business from the '60s and '70s and gave them the opportunity to re-imagine their classic campaigns from years past using the digital tools of today. The participants include the advertising minds behind classic campaigns for Coca-Cola (Harvey Gabor), Volvo (Amil Gargano), Avis (Paula Green), and Alka-Seltzer (Howie Cohen and Bob Pasqualina)."

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SWANSON TV DINNERS CLASSIC TV SHOWS NEWSREELS CARTOON on DVD's on TVDAYS.com

Three course dinner in aluminum..yum

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What it Says-What it Means: Barbie Attacked by The Birds! Tattoo Barbie! Ernest Dichter oh boy!

What it Says-What it Means: Barbie Attacked by The Birds! Tattoo Barbie! Ernest Dichter oh boy! | A Cultural History of Advertising | Scoop.it

Ok, now I've seen everything.

That Barbie is a gal about town and damn she looks good for 50...but there is real plastic there. We've seen her with Ken and Skipper and even a surfer dude, but who knew she'd show up starring in Alfred Hitchcock's "The Birds"

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The Advertising Genius of Bill Bernbach: Branding Strategy Insider

The Advertising Genius of Bill Bernbach: Branding Strategy Insider | A Cultural History of Advertising | Scoop.it
“Nobody’s Perfect” is the title of Doris Willens’ new book on Bill Bernbach and the golden age of advertising. And just to make sure you get the point of the title, the book explores every imperfection she could find in...
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David Ogilvy’s Famous Rolls Royce Advertisement | Famous Advertisements

David Ogilvy’s Famous Rolls Royce Advertisement | Famous Advertisements | A Cultural History of Advertising | Scoop.it
One of the famous David Ogilvy’s advertisement for Rolls Royce Cars.

"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’."

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Leo Burnett 75th anniversary » "When to take my name off the door"

Leo Burnett Philospohy

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Rosser Reeves' Anacin Offers Fast! Fast! Fast! Relief!

Rosser Reeves'  Anacin Offers Fast! Fast! Fast! Relief! | A Cultural History of Advertising | Scoop.it

Rosser Reeves of the Ted Bates ad agency was responsible for this campaign. It followed his theories about how to create effective advertising. Reeves called it USP (Unique Selling Proposition)and it was very a very effective sales method in post-WWII America.USP roughly translated into:
"Hey! Buy my product and you will get this whiz-bang benefit from it!"

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Queen for a Day - TV Show Episode (1960)

Perhaps the strangest game show ever

Where the woman with the most pathetic life becomes queen for a day and wins all sorts of the sponsors products like lotions and potions and a new fridge

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Slavery Footprint

Slavery Footprint | A Cultural History of Advertising | Scoop.it
How many slaves work for you? There are 27 million slaves in the world today. Many of them contribute to the supply chains that end up in the products we use every day. Find out how many slaves work for you, and take action.
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Does this smartphone make me look stupid? Meet the "ladyphones"

Does this smartphone make me look stupid? Meet the "ladyphones" | A Cultural History of Advertising | Scoop.it
Many phones "made for women" simply insult us with their case color, dismal hardware, and embarrassing accessories. Designers, you can (and should) do better.
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Project Re: Brief - Introduction

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.

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"The Happy Homemaker: How Advertising Invented The Housewife

"The Happy Homemaker: How Advertising Invented The Housewife | A Cultural History of Advertising | Scoop.it

 The Age of Persuasion looks at part two of how Madison Avenue invented the Happy Homemaker. While advertising encouraged women to aspire to be housewives in the 50s...

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What it Says-What it Means: It's what's Up Front that counts

What it Says-What it Means: It's what's Up Front that counts | A Cultural History of Advertising | Scoop.it

"In the 50's Ernst Dichter described as appearing like, "the archetypical European shrink" founded the Institute of Motivational Research. Dichter called himself a doctor. But from what I've read, the truth to those credentials are more than quite uncertain. Drawing from the Freudian playbook, he did questionable research and concluded that humans are, "immature, with irrational insecurities and insatiable erotic desires.

According to Dichter you could get rid of all your bad feelings, immorality and even sins just by buying a bar of Ivory soap. Yes a lot of things were all about sex from his point of view..."

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Ad Age Advertising Century: People: William Bernbach

Ad Age Advertising Century: People: William Bernbach | A Cultural History of Advertising | Scoop.it

"After Bill Bernbach's death in October 1982, Harper's told its readers he "probably had a greater impact

on American culture than any of the distinguished writers and artists who have appeared in the pages of Harper's during the past 133 years." Sixteen years later, Bernbach's impact continues undiminished. And today he emerges as No. 1 on Advertising Age's 20th century honor roll of advertising's most influential people."

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Ogilvy & Mather | David Ogilvy

Ogilvy & Mather | David Ogilvy | A Cultural History of Advertising | Scoop.it

"From the very beginning, David Ogilvy intended to have a different kind of company. He knew that if he was going to be successful as an expatriate running an under-capitalized offshoot of an old British firm in the country that invented modern advertising (in the city that was its epicenter), he would need to build a strong agency brand. The first two fundamental components of that brand would be the quality and diversity of the people, and the quality and class of the operation. "Only first class business, and that in a first class way."

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Rosser Reeves' Anacin Pain Reliever Commercial

1950's era Anacin commercial...

The Fast Fast Fast Relief. Rosser Reeves' annoying commercial that sold, sold sold the product.

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Rosser Reeves Unique selling proposition - Wikipedia, the free encyclopedia

Rosser Reeves Unique selling proposition - Wikipedia, the free encyclopedia | A Cultural History of Advertising | Scoop.it

"In Reality in Advertising (Reeves 1961, pp. 46–48) Reeves laments that the U.S.P. is widely misunderstood and gives a precise definition in three parts:

1. Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising.

 Each advertisement must say to each reader: "Buy this product, and you will get this specific benefit."

2. The proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.

3.The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product."

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The Living Room Candidate - Commercials - 1952 - The Man from Abilene

The Living Room Candidate - Commercials - 1952 - The Man from Abilene | A Cultural History of Advertising | Scoop.it

Presidential Campaign Commercials 1952 - Present. Rosser Reeves' commercials

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