At 50, she's a lighting rod on children, sex and commerce.
History of Barbie and her creator Ruth Handler.
"A driven and risk-taking executive, she was a pioneer of some of today's evil-genius marketing tactics. She hired the Freud-influenced branding guru Ernest Dichter to devise a marketing strategy for Barbie. After interviewing 191 girls who mostly loved the doll, and 45 mothers who mostly hated it, he advised Handler to make Barbie's breasts bigger--and tell mothers that Barbie would help their daughters learn how to accessorize." Elisabeth Eaves