A Cultural History of Advertising
70
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Betty Friedan Did Not Kill Home Cooking

Betty Friedan Did Not Kill Home Cooking | A Cultural History of Advertising | Scoop.it
Lots of factors contributed to families abandoning from-scratch meals , but feminism isn't one of them.

 

"The mid-century transition from scratch-cooking to using prepared foods had nothing to do with Betty Friedan and everything to do with industrialization. In the years following World War II, corporations began trying to market wartime advances in canned and frozen food technologies to the domestic market. To do so, they aggressively courted housewives with pitches about "quick skillet suppers" of Spam and "ready to serve" Swanson chicken in a can. They sold these foods as more modern, more nutritious, easier, and just plain better than old-fashioned from-scratch cooking. ....

Linda Alexander's curator insight, January 29, 2:36 PM

Michael Pollan and some of the other well-known "foodies" are wrong whenever they assert,  "feminism destroyed family dinner. Feminism made us fat. These attitudes are troubling. And they're flat-out wrong. "  

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In The Suburbs (1957)

This is a very retro short film made by Redbook in 1957 that talks about living in the suburbs and raising a family with the guidance of Redbook, a magazine ...
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1950s Moving to the Suburbs-Little Boxes - Malvina Reynolds [Claymation]

Edit: Well, I can honestly say I never expected this silly little homework assignment to get over 150,000 views and 1,000 likes. Thanks so much everyone! Thi...
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