A Cultural History of Advertising
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A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Betty Friedan Did Not Kill Home Cooking

Betty Friedan Did Not Kill Home Cooking | A Cultural History of Advertising | Scoop.it
Lots of factors contributed to families abandoning from-scratch meals , but feminism isn't one of them.

 

"The mid-century transition from scratch-cooking to using prepared foods had nothing to do with Betty Friedan and everything to do with industrialization. In the years following World War II, corporations began trying to market wartime advances in canned and frozen food technologies to the domestic market. To do so, they aggressively courted housewives with pitches about "quick skillet suppers" of Spam and "ready to serve" Swanson chicken in a can. They sold these foods as more modern, more nutritious, easier, and just plain better than old-fashioned from-scratch cooking. ....

Linda Alexander's curator insight, January 29, 2:36 PM

Michael Pollan and some of the other well-known "foodies" are wrong whenever they assert,  "feminism destroyed family dinner. Feminism made us fat. These attitudes are troubling. And they're flat-out wrong. "  

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Banksy. A brand voice rich in storytelling | Truly Deeply/Madly

Banksy. A brand voice rich in storytelling | Truly Deeply/Madly | A Cultural History of Advertising | Scoop.it
Your brand voice should never be random. It should communicate powerfully and coherently a brand position that is true to your brand’s DNA.
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