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Betty Friedan Did Not Kill Home Cooking

Betty Friedan Did Not Kill Home Cooking | A Cultural History of Advertising | Scoop.it
Lots of factors contributed to families abandoning from-scratch meals , but feminism isn't one of them.

 

"The mid-century transition from scratch-cooking to using prepared foods had nothing to do with Betty Friedan and everything to do with industrialization. In the years following World War II, corporations began trying to market wartime advances in canned and frozen food technologies to the domestic market. To do so, they aggressively courted housewives with pitches about "quick skillet suppers" of Spam and "ready to serve" Swanson chicken in a can. They sold these foods as more modern, more nutritious, easier, and just plain better than old-fashioned from-scratch cooking. ....

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Linda Alexander's curator insight, January 29, 2013 2:36 PM

Michael Pollan and some of the other well-known "foodies" are wrong whenever they assert,  "feminism destroyed family dinner. Feminism made us fat. These attitudes are troubling. And they're flat-out wrong. "  

A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Quiz: Can You Match the Brand With Its Original Logo?

Quiz: Can You Match the Brand With Its Original Logo? | A Cultural History of Advertising | Scoop.it
Logos can say a lot about a brand, and just as companies and products change over time, so too do their icons. Even the most high-profile companies are constantly tweaking their visual branding, sometimes with a dramatic overhaul and sometimes in far more nuanced ways.
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File:Private Snafu - Booby Traps.ogv - Wikimedia Commons

File:Private Snafu - Booby Traps.ogv - Wikimedia Commons | A Cultural History of Advertising | Scoop.it
k3hamilton's insight:

sexism and propaganda

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10 Snack Foods Originally Sold as Medicines

10 Snack Foods Originally Sold as Medicines | A Cultural History of Advertising | Scoop.it
There was a time when you could have subsisted on graham crackers, Moxie and Goo-Goo Clusters and called it a healthy diet.
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How 21 Big Tech Companies Got Their Names

How 21 Big Tech Companies Got Their Names | A Cultural History of Advertising | Scoop.it
The expression ‘what’s in a name’ – or the slightly more poetic ‘a rose by any other name’ – means, essentially, that a name doesn’t matter. It suggests that it’s the attributes…
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Linda Alexander's curator insight, February 13, 10:36 AM

I always thought Apple was the name because of its connection in the early years to education---wrong!

Bharat Employment's curator insight, February 16, 12:23 AM
http://www.bharatemployment.com/
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The History of Advertising in 60 Seconds - YouTube

The video above provides a 60-second, bird's-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to bran...
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Karen Goldfarb Copywriter's curator insight, January 20, 1:15 PM

This is a pretty cleaned up version of where advertising came from (aka, no cleavage). 

PalmTreePromos's curator insight, April 20, 9:11 AM

This is a cool video that really shines a light on how fast our world spins now. Kind of reminds me of the ride inside the Epcot golf ball.

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11 Major Logo Redesigns of 2014: Which Did You Love, and Loathe?

11 Major Logo Redesigns of 2014: Which Did You Love, and Loathe? | A Cultural History of Advertising | Scoop.it
2014 was a busy year for logo redesigns, but who actually improved on their old marks? PM Digital put together the infographic below showing 11 major logo revamps from 2014. For each one, PM says whether it loved the new design, liked it, or would have preferred the old one be left alone.
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The true meaning behind 35 top brand names

The true meaning behind 35 top brand names | A Cultural History of Advertising | Scoop.it
The true meaning behind 35 top brand names, Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. | Marketing Magazine
k3hamilton's insight:

Pez, Kodak, Toyota, Reddit, Virgin, Haagen-Das, Volvo, Nikon, Etsy, Subaru, Lufthansa, Verizon, Sony, Adidas, Pantene, Lego, Volkswagen, Durex, Starbucks, Jagermeister,, Reebok, Trojan, Nivea, Cadillac, Dasani, Samsung, Pandora, Hyundai, Nike, Fanta, Nintendo

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The Marmite FAQ and advertising campaigns

The Marmite FAQ and advertising campaigns | A Cultural History of Advertising | Scoop.it
k3hamilton's insight:

The first major Marmite advertising campaign began in the 1930s

1987- "My Mate,
Whose Mate?
My Mate—Marmite"

and
"The growing-up spread you never grow out of"

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4 Brands That Built Empires Without Traditional Advertising

4 Brands That Built Empires Without Traditional Advertising | A Cultural History of Advertising | Scoop.it
Despite their size and influence, these brands have built followings by using relationship-focused tactics that are often the domain of smaller businesses.
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Hannah Langlois's curator insight, November 4, 2014 10:49 AM

I chose this article because it shows that big name brands in the market don't always get to where they are today with advertising. These companies made it with word of mouth from consumers. 

sam centamore's curator insight, December 10, 2014 2:00 PM

This article talks about 4 brands that have become extremely successful without the use of traditional advertising.  These 4 brands are Krispy Kreme, Costco, Sriracha, and GoPro.  If you think about it, you never see commercials or ads for these products. They have succeeded solely because they are high quality products that rely on word of mouth to spread awareness 

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40 Brand Logos With Hidden Messages, Starting With the Most Famous One

40 Brand Logos With Hidden Messages, Starting With the Most Famous One | A Cultural History of Advertising | Scoop.it
You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don't, read this.) But of course, it's hardly the only logo with a "hidden message." British plastic card maker Oomph has collected 40 such logos—check them out below.
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▶ The History of Television - YouTube

A history of American Television. If you like our puppet web series, you should be friends with us on facebook! https://www.facebook.com/gloveandboots Subscr...
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Urban Outfitters apologizes for Kent State sweatshirt | Toronto Star

Urban Outfitters apologizes for Kent State sweatshirt | Toronto Star | A Cultural History of Advertising | Scoop.it
The clothing retailer pulled a shirt that appeared to be bloodstained from its online store Monday. It was not the first time the company’s products have courted controversy, but one expert says the uproar is unlikely to hurt the brand.
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Ignorant Armies: Private Snafu Goes to War

Ignorant Armies: Private Snafu Goes to War | A Cultural History of Advertising | Scoop.it
Between 1943 and 1945, with the help of Warner Bros.' finest, the U.S. Army produced a series of 27 propaganda cartoons depicting the calamitous adventures of Private Snafu. Mark David Kaufman explores the overarching theme of containment and how one film inadvertently let slip one of the war's greatest secrets.
k3hamilton's insight:

cartoon characters and propaganda

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13 Vintage Internet Ads Begging You to Get Online

13 Vintage Internet Ads Begging You to Get Online | A Cultural History of Advertising | Scoop.it
From a time when ISPs actually had to sell people on the idea of using the Internet.
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PalmTreePromos's curator insight, April 21, 9:02 AM

Now the question might be, "how the heck can I unplug?" lol

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Brands Turn Back the Clock and Show Us the World #IfThe80sNeverStopped

Brands Turn Back the Clock and Show Us the World #IfThe80sNeverStopped | A Cultural History of Advertising | Scoop.it
The 1980s were a special decade. Disco was experiencing its death rattle; Ronald Reagan was the president for almost the entire span; cellphones were as big as bricks; and fashion, oh the fashion was just—tubular.
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PalmTreePromos's curator insight, April 20, 9:08 AM

This is a fun idea, but I like the '80's back in the '80's.

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Toilet Paper History: How America Convinced the World to Wipe

Toilet Paper History: How America Convinced the World to Wipe | A Cultural History of Advertising | Scoop.it
Since the dawn of time, people have found nifty ways to clean up after the bathroom act. But the idea of a commercial product designed solely to wipe one's bum? That started about 150 years ago, right here in the U.S.A.
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PalmTreePromos's curator insight, April 20, 9:06 AM

And now you know the rest of the story...

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9 banned and discontinued toys - and why they got pulled

9 banned and discontinued toys - and why they got pulled | A Cultural History of Advertising | Scoop.it
From the 1950s toy that came with free uranium, to the Barbie doll that Mattel probably wants to forget about...
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Computer Engineer Barbie Needs Men To Write Code, Can't Reboot Computer

Computer Engineer Barbie Needs Men To Write Code, Can't Reboot Computer | A Cultural History of Advertising | Scoop.it
UPDATE: The real update is there has yet to be an update. We -- and others -- haven't heard back from Mattel yet, despite increasing negative reviews of the book. SECOND UPDATE: Mattel has responde...
k3hamilton's insight:

interesting comments from reviewers on this one!

 

The more things change, the more they remain the same

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5 Beloved Traditions Invented to Make You Buy Stuff

5 Beloved Traditions Invented to Make You Buy Stuff | A Cultural History of Advertising | Scoop.it
Here's how some popular traditions came about, including diamond engagement rings and the ubiquitous green-bean casserole.
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9Lives Reintroduces Morris the Cat in New Campaign

9Lives Reintroduces Morris the Cat in New Campaign | A Cultural History of Advertising | Scoop.it
The cat food brand has reintroduced Morris the cat through a campaign that takes advantage of social media while emphasizing the roots of the character.
k3hamilton's insight:

They are changing Morris to “charmingly choosy” rather than finicky, I don't mean to be finicky but I'm not sure Morris would approve of that and especially not of those glasses

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Laura Brown's comment, January 15, 9:03 PM
Not many people will remember Morris was finicky. I guess they are giving something to the older generation while setting up a new cat clone for the new generations. Poor Morris himself is long dead.
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▶ Edward Bernays: PR, Propaganda - TheBlazeTV - REAL HISTORY - YouTube

American Marxists' Propaganda master, and his impact on America. This brief video clip has been uploaded, and is being used, for non-profit, educational use,...
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Target baby PJs say boys are heroes, girls can date them

Target baby PJs say boys are heroes, girls can date them | A Cultural History of Advertising | Scoop.it
Baby onesies at a Target store that label little boys as future superheroes and little girls as their dating partners has sparked online outrage after two University of Waterloo professors called attention to their message.
k3hamilton's insight:

we haven't come a long way, baby

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Laura Brown's comment, January 15, 9:05 PM
Always a bridesmaid, never a bride....