Steinway & Sons began its “The Instrument of the Immortals” advertisement campaign in 1919, more than half a century after its emergence on the musical scene.
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Scooped by k3hamilton onto A Cultural History of Advertising |
Steinway & Sons began its “The Instrument of the Immortals” advertisement campaign in 1919, more than half a century after its emergence on the musical scene.
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April 15, 2012 11:35 AM
Remember when Pop Rocks were hot -- and marketers and agencies argued over how much an agency should be compensated? Delete the scoop?
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As the 20th century was coming to a close, Advertising Age in 1999 launched a major project to chronicle the history of the era's advertising industry. Delete the scoop?
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