since the first female-owned shop opened in 1880, women have been shaping ads for other women, but those campaigns may have ended up working against them.
"Even so, the opportunities for women in advertising through the 1940s greatly surpassed those in the decade that followed. "The female viewpoint opened a door for early ad women, but in the end it held them back," said Ms. Morgan. The nature of the work done by these advertising women proved limiting, as agencies then pigeonholed them as suitable only for certain types of assignments, for promoting "female products." And the very ads they worked on -- projecting an image of women as homemakers -- served to reinforce rather stereotyped views about women that restricted their advancement in the work world.
So "Mad Men" didn't get it wrong, it just failed to mention that there were many Peggy Olsons before there was a Peggy Olson."