A Cultural History of Advertising

Mr. Levenson was an advertising executive who helped produce some of the mid-20th century’s most memorable campaigns for clients like Volkswagen, El Al and Sara Lee.

"Everybody doesn’t like something/ But nobody doesn’t like Sara Lee,”

It makes your house look bigger”

"“When he was asked how he wrote the copy for all those Volkswagen ads,” Mr. Imseng recalled on Thursday, “he said: ‘I always started by writing Dear Charlie, like writing to a friend. And then I would say what I had to say, and at the end I would cross out Dear Charlie, and I was all right.’ ”