A Cultural History of Advertising

"MAKERS: Women Who Make America tells the remarkable story of the most sweeping social revolution in American history, as women have asserted their rights to a full and fair share of political power, economic opportunity, and personal autonomy. It’s a revolution that has unfolded in public and private, in courts and Congress, in the boardroom and the bedroom, changing not only what the world expects from women, but what women expect from themselves. MAKERS brings this story to life with priceless archival treasures and poignant, often funny interviews with those who led the fight, those who opposed it, and those first generations to benefit from its success. Trailblazing women like Hillary Rodham Clinton, Ellen DeGeneres and Oprah Winfrey share their memories, as do countless women who challenged the status quo in industries from coal-mining to medicine. MAKERS captures with music, humor, and the voices of the women who lived through these turbulent times the dizzying joy, aching frustration and ultimate triumph of a movement that turned America upside-down.
 
Screening materials are available for educators, organizations and others interested in viewing within their communities. To request MAKERS screening materials, lesson plans, and educator toolkit, click here."

Despite companies' hamfisted, male-focused marketing efforts, women are the dominant users of a wide variety of new technologies.

The US department store has dramatically - and controversially - slimmed down Disney characters for its Christmas campaign, giving new meaning to the expression 'Skinny Minnie'.

 

Sign a petition against this http://action.sumofus.org/a/skinny-minnie/33/91/?akid=933.807211.SMws3Z&rd=1&sub=fwd&t=3

 

"The hallmarks of objectification include: (1) interchangeability; (2) reduction to appearance; (3) being an instrument for someone else’s purpose; (4) inertness or passivity; and (5) capacity to being violated or lacking bodily integrity..."