A Cultural History of Advertising
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A peek at the past, present and future implications of our consumer culture
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Short History of John Wanamaker 1938-1922

Short History of John Wanamaker 1938-1922 | A Cultural History of Advertising | Scoop.it
From www.wanamakerorgan.com - January 20, 5:34 PM
k3hamilton's insight:

Wanamaker said, "Half of all advertising dollars are wasted. The trick is figuring out which half."

 

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Top 50 Shockvertisements

Top 50 Shockvertisements | A Cultural History of Advertising | Scoop.it
From www.trendhunter.com - July 26, 2012 9:23 AM

Top 50 Shockvertisements - Creating an emotional connection is crucial to effective marketing campaigns. One common technique is to arouse the feeling of shock.

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