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Scooped by k3hamilton onto A Cultural History of Advertising |
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Phineas Taylor Barnum, 19th century entertainer, businessman and circus king was a master of getting attention. Delete the scoop?
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Raven Red-clash's curator insight,
April 1, 10:22 PM
PT Barnum's Freak Show was an exhibition of extraordinary people with abnormal abilities. This spectacle both satisified the curiosity of the bizarre, and entertained the masses. The innate curiosity to witness the strange, the abnormal, and perhaps even the controversial was equally shared among vaudeville performances as well as the circus; where people could showcase their abnormalities. This previously offensive exhibition would then be applauded and considered socially acceptable if not extraordinary. Delete the scoop?
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Wanamaker said, "Half of all advertising dollars are wasted. The trick is figuring out which half."