A Cultural History of Advertising
70
A peek at the past, present and future implications of our consumer culture
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Dr Pepper Museum - History Of Dr Pepper

Dr Pepper Museum - History Of Dr Pepper | A Cultural History of Advertising | Scoop.it

"A History of Dr Pepper, the World's Oldest Major Soft Drink Dr Pepper Company is the oldest major manufacturer of soft drink concentrates and syrups in the United States.

It is America's unique flavor and was created, manufactured and sold beginning in 1885 in the Central Texas town of Waco.

 

Dr Pepper is a “native Texan,” originating at Morrison's Old Corner Drug Store. It is the oldest of the major brand soft drinks in America. Like its flavor, the origin of Dr Pepper is out-of-the-ordinary. Charles Alderton, a young pharmacist working at Morrison's store, is believed to be the inventor of the now famous drink. Alderton spent most of his time mixing up medicine for the people of Waco, but in his spare time he liked to serve carbonated drinks at the soda fountain. He liked the way the drug store smelled, with all of the fruit syrup flavor smells mixing together in the air. He decided to to create a drink that tasted like that smell. He kept a journal, and after numerous experiments he finally hit upon a mixture of fruit syrups that he liked....

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Vintage Timex Commercial- Takes a lickin and keeps on tickin

k3hamilton's insight:

and the old joke about what is left at the end of the world-  A timex watch, bic pen and Keith Richards

Jeff Domansky's curator insight, January 22, 7:54 PM

Good fun, great marketing nostalgia

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The Top 20 Ad Slogans Of All Time - Spacious Planet

The Top 20 Ad Slogans Of All Time - Spacious Planet | A Cultural History of Advertising | Scoop.it
A good ad slogan is short, memorable and sums up the wonderful features of the product.
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The Science of Slogans: The Best and Worst Ad Campaigns of All Time

The Science of Slogans: The Best and Worst Ad Campaigns of All Time | A Cultural History of Advertising | Scoop.it
"Good to the last drop." "Breakfast of champions." Some slogans last forever. Others don't last a year. How come?

 

The year was 1907, and legend has it that President Theodore Roosevelt had just finished a cup of coffee at the Hermitage, the Nashville home of President Andrew Jackson, when he declared it "good to the last drop." Ten years later, the folks who brewed the cup, a company called Maxwell House, made the former president's coinage their official slogan. Some 90 years later, it still is.

Like diamonds, great slogans last forever. (As a matter of fact, De Beers' rock solid "a diamond is forever" line is 64 years old.) Still, some of the most popular brands change their slogans annually. Forget nine decades. In the last nine years, Dr. Pepper has experimented with a dozen slogans around the world.

Here are some of the most enduring (and the most constantly changing) slogans in American business in a gallery prepared by editors at The Atlantic...

Rod Powell's curator insight, March 16, 8:06 AM

What made each slogan so good or bad in the context of its time?

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Advertising Slogans of the 1930s

Advertising Slogans of the 1930s | A Cultural History of Advertising | Scoop.it
A study of advertising slogans during the Great Depression.
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