A Cultural History of Advertising
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A peek at the past, present and future implications of our consumer culture
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Dr Pepper Museum - History Of Dr Pepper

Dr Pepper Museum - History Of Dr Pepper | A Cultural History of Advertising | Scoop.it

"A History of Dr Pepper, the World's Oldest Major Soft Drink Dr Pepper Company is the oldest major manufacturer of soft drink concentrates and syrups in the United States.

It is America's unique flavor and was created, manufactured and sold beginning in 1885 in the Central Texas town of Waco.

 

Dr Pepper is a “native Texan,” originating at Morrison's Old Corner Drug Store. It is the oldest of the major brand soft drinks in America. Like its flavor, the origin of Dr Pepper is out-of-the-ordinary. Charles Alderton, a young pharmacist working at Morrison's store, is believed to be the inventor of the now famous drink. Alderton spent most of his time mixing up medicine for the people of Waco, but in his spare time he liked to serve carbonated drinks at the soda fountain. He liked the way the drug store smelled, with all of the fruit syrup flavor smells mixing together in the air. He decided to to create a drink that tasted like that smell. He kept a journal, and after numerous experiments he finally hit upon a mixture of fruit syrups that he liked....

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Sex and Advertising: Retail therapy-Ernest Dichter

Sex and Advertising: Retail therapy-Ernest Dichter | A Cultural History of Advertising | Scoop.it


"THESE are thrilling days for behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions..."

"Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age...."

"To elevate typewriter sales, he suggested the machines be modelled on the female body, “making the keyboard more receptive, more concave”People smoke, he explained, because it is both a sign of virility and a legitimate excuse to interrupt the day for a moment of pleasure, “comparable to sucking at the nipples of a gigantic world breast”. A phallic shape to lipstick increased sales by the way it offered a subconscious invitation to fellatio (“but one has to be careful not to go overboard and make the parallels too obvious,” Dichter cautioned).".

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