A Cultural History of Advertising
68
A peek at the past, present and future implications of our consumer culture
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Dr Pepper Museum - History Of Dr Pepper

Dr Pepper Museum - History Of Dr Pepper | A Cultural History of Advertising | Scoop.it

"A History of Dr Pepper, the World's Oldest Major Soft Drink Dr Pepper Company is the oldest major manufacturer of soft drink concentrates and syrups in the United States.

It is America's unique flavor and was created, manufactured and sold beginning in 1885 in the Central Texas town of Waco.

 

Dr Pepper is a “native Texan,” originating at Morrison's Old Corner Drug Store. It is the oldest of the major brand soft drinks in America. Like its flavor, the origin of Dr Pepper is out-of-the-ordinary. Charles Alderton, a young pharmacist working at Morrison's store, is believed to be the inventor of the now famous drink. Alderton spent most of his time mixing up medicine for the people of Waco, but in his spare time he liked to serve carbonated drinks at the soda fountain. He liked the way the drug store smelled, with all of the fruit syrup flavor smells mixing together in the air. He decided to to create a drink that tasted like that smell. He kept a journal, and after numerous experiments he finally hit upon a mixture of fruit syrups that he liked....

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I want my Maypo 1956-->I want my MTV

"When Marky Maypo first appeared on television in 1956, nobody thought he would be a hit. The cereal he pitched was a type of maple flavored hot mush that had been on the market for decades. The man who created him was a former Disney animator who had been blacklisted in the anti-communist hysteria of the 1950s. Even Heublein, the company that owned Maypo, was hoping that Marky would be a failure, so that they would have some substantial losses to write off. But Marky defied the odds and made his mark on a generation of cereal lovers with his timeless warcry, "I want my Maypo!...Much to the shock of the Heublein management, the sixty-second spot was a smash hit. Instead of hurting revenues as planned, the ad increased sales of Maypo "an average of 78 percent . . . and as high as 186 percent in some markets," reported Sponsor, magazine. Millions of kids across America began yelling, "I want my Maypo!"" (http://www.lavasurfer.com/bchof/hof-maypo.html )

 

and did you know that it influenced George Lois to create I want my MTV...

http://idiotsguides.com/static/didyouknow/popculture/08_01_11_mtv.html

 

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