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Scooped by k3hamilton onto A Cultural History of Advertising |
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"Created in 1889, the inspiration for the Aunt Jemima® brand came from a character in a racially-derogatory minstrel show song, written in 1875. The creators of Aunt Jemima® Pancake Mix were not good businessmen, so had to sell the brand and the formula to the R.T. Davis Milling Company in 1890. ..."
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"Claude C. Hopkins was one of the geniuses that Albert Lasker hired in the early days of the twentieth century. How good was he? He was 41 when Lasker hired him in 1907, for a salary of $185,000. In 2010 dollars that’s roughly $4,272,568.78 a year."
Claude Hopkins wrote “The beer that made Milwaukee famous” for Schlitz
"Hopkins believed that a writer should know everything about his product, and he would research endlessly to find something new and unique and distinctive to say" Delete the scoop?
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