The introduction video to Apple's WWDC 2007 with "PC" posing as Steve Jobs shutting down Apple
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A peek at the past, present and future implications of our consumer culture
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k3hamilton
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Dec 28, 2011
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Scooped by k3hamilton onto A Cultural History of Advertising |
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In December 1925, R&R won Rinso, its first Lever Brothers business. A decade later, playing against the fear of social isolation, R&R positioned another Lever product, Lifebuoy, as a "health soap" that could stop body odor. When consumers were offended by the phrase "body odor," Cal McCarthy, an account exec, created the euphemism "B.O." for the offending idea. Delete the scoop?
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