The introduction video to Apple's WWDC 2007 with "PC" posing as Steve Jobs shutting down Apple
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A peek at the past, present and future implications of our consumer culture
Curated by
k3hamilton
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Updated
May 14
Created
Dec 28, 2011
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Scooped by k3hamilton onto A Cultural History of Advertising |
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The movie industry plants stories in the media about plot elements or the hiring of a big-name actor to build seemingly organic buzz about upcoming films. Delete the scoop?
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Apple IIc ad - nightmare. Hope you remembered your homework! The Apple IIc, the fourth model in the Apple II series of personal computers, was Apple Computer’s first endeavor to produce a portable computer.- a 7.5 lb (3.4 kg) notebook-sized version of the Apple II that could be transported from place to place. The c in the name stood for compact Delete the scoop?
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Apple Newton ad - What is Newton?... read more about the history of Newton here http://gizmodo.com/5452193/the-story-behind-apples-newton
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The following is an excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall (Penguin Portfolio).The lump on the table was truly mysterious and held everyone’s rapt attention.
"It was the spring of 1998, and we’d been summoned up to Cupertino for our first viewing of this new computer, code-named C1. The “C” stood for “consumer.” Apple didn’t use a lot of creative firepower on code names back then..."
“We already have a name we like a lot, but I want you guys to see if you can beat it,” said Steve. “The name is ‘MacMan."
"This is a common problem dealing with any client. Once they’ve fallen in love with something you don’t like, the only way to really move them off of it is to show them something better. Steve was inviting us to beat “Mac-Man,” so it wasn’t a terrible problem... Delete the scoop?
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Apple Power Macintosh Ad - The future... "a place where technology would be almost human. Turns out they were right, sort of." Delete the scoop?
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Apple Original PowerBook Ad. It's great way to meet girls!
(I still have mine and it still works!) Delete the scoop?
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Amelia Earhart Think Different Campaign parody
"I love Apple Maps." Delete the scoop?
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