A Cultural Histor...
Follow
Find
30.3K views | +0 today
 
Scooped by k3hamilton
onto A Cultural History of Advertising
Scoop.it!

A Pictorial History of Santa Claus | The Public Domain Review

A Pictorial History of Santa Claus | The Public Domain Review | A Cultural History of Advertising | Scoop.it

Contrary to what many believe, Santa Claus as we know him today - sleigh riding, gift-giving, rotund and white bearded with his distinctive red suit trimmed with white fur – was not the creation of the Coca Cola Company. Although their Christmas advertising campaigns of the 1930s and 40s were key to popularising the image, Santa can be seen in his modern form decades before Coca Cola’s illustrator Haddon Sundblom got to work. Prior to settling on his famed red garb and jolly bearded countenance, throughout the latter half of the 19th century, Santa morphed through a variety of different looks. From the description given in Clement Moore’s A Visit from St Nicholas in 1822, through the vision of artist Thomas Nast, and later Norman Rockwell, Mr Claus gradually shed his various guises and became the jolly red-suited Santa we know today."

more...
No comment yet.
A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
Your new post is loading...
Your new post is loading...
Scooped by k3hamilton
Scoop.it!

The true meaning behind 35 top brand names

The true meaning behind 35 top brand names | A Cultural History of Advertising | Scoop.it
The true meaning behind 35 top brand names, Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. | Marketing Magazine
k3hamilton's insight:

Pez, Kodak, Toyota, Reddit, Virgin, Haagen-Das, Volvo, Nikon, Etsy, Subaru, Lufthansa, Verizon, Sony, Adidas, Pantene, Lego, Volkswagen, Durex, Starbucks, Jagermeister,, Reebok, Trojan, Nivea, Cadillac, Dasani, Samsung, Pandora, Hyundai, Nike, Fanta, Nintendo

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

The Marmite FAQ and advertising campaigns

The Marmite FAQ and advertising campaigns | A Cultural History of Advertising | Scoop.it
k3hamilton's insight:

The first major Marmite advertising campaign began in the 1930s

1987- "My Mate,
Whose Mate?
My Mate—Marmite"

and
"The growing-up spread you never grow out of"

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

4 Brands That Built Empires Without Traditional Advertising

4 Brands That Built Empires Without Traditional Advertising | A Cultural History of Advertising | Scoop.it
Despite their size and influence, these brands have built followings by using relationship-focused tactics that are often the domain of smaller businesses.
more...
Hannah Langlois's curator insight, November 4, 10:49 AM

I chose this article because it shows that big name brands in the market don't always get to where they are today with advertising. These companies made it with word of mouth from consumers. 

sam centamore's curator insight, December 10, 2:00 PM

This article talks about 4 brands that have become extremely successful without the use of traditional advertising.  These 4 brands are Krispy Kreme, Costco, Sriracha, and GoPro.  If you think about it, you never see commercials or ads for these products. They have succeeded solely because they are high quality products that rely on word of mouth to spread awareness 

Scooped by k3hamilton
Scoop.it!

40 Brand Logos With Hidden Messages, Starting With the Most Famous One

40 Brand Logos With Hidden Messages, Starting With the Most Famous One | A Cultural History of Advertising | Scoop.it
You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don't, read this.) But of course, it's hardly the only logo with a "hidden message." British plastic card maker Oomph has collected 40 such logos—check them out below.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

▶ The History of Television - YouTube

A history of American Television. If you like our puppet web series, you should be friends with us on facebook! https://www.facebook.com/gloveandboots Subscr...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Urban Outfitters apologizes for Kent State sweatshirt | Toronto Star

Urban Outfitters apologizes for Kent State sweatshirt | Toronto Star | A Cultural History of Advertising | Scoop.it
The clothing retailer pulled a shirt that appeared to be bloodstained from its online store Monday. It was not the first time the company’s products have courted controversy, but one expert says the uproar is unlikely to hurt the brand.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Weird Facts About 5 of the World’s Most Famous Logos | Design | WIRED

Weird Facts About 5 of the World’s Most Famous Logos | Design | WIRED | A Cultural History of Advertising | Scoop.it
Sometimes, the most interesting aspect of a logo isn't the graphic itself. It's the story behind it.
k3hamilton's insight:

Michelin man used to be a creepy smoking guy, CBS ripped its logo from religious drawings ( well TV kind of is a religious experience for some) and the Great Saul Bass pitch for a new bell logo

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | A Cultural History of Advertising | Scoop.it
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Bulova: world's first television advertisement - YouTube

The first television advertisement was broadcast in the United States at 2:29 p.m. on July 1, 1941. NBC affiliate WNBT aired this 10 second spot before a bas...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

10 Lifehacks from 100 Years Ago

10 Lifehacks from 100 Years Ago | A Cultural History of Advertising | Scoop.it

From steaming out a splinter to stopping a mad dog, here's how your ancestors handled life's big problems.In the late 1880s, cigarette manufacturers began inserting stiffening cards into their paper packs of cigarettes to strengthen the containers. It wasn't long before they got the idea to put artwork, trivia, famous people, and pretty girls onto those cards, grouped into collectible series. The cards, which continued into the 1940s, are highly valuable now, with the most expensive (bearing the face of stringent anti-smoking baseball player Honus Wagner) selling for $2.8 million in 2007."

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Burger King Resurrects Creepy Subservient Chicken, Minus The Chicken

Burger King Resurrects Creepy Subservient Chicken, Minus The Chicken | A Cultural History of Advertising | Scoop.it
Ten years ago, Burger King launched what is still one of the more bizarre marketing ploys of the Internet era -- the Subservient Chicken, a "webcam" featuring a person in a chicken suit doing the b...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

▶ KIDS REACT TO WALKMANS (Portable Cassette Players) - YouTube

Walkmans BONUS Reactions: http://goo.gl/qSqzcU NEW Vids Sun,Thurs & Sat! Subscribe: http://bit.ly/TheFineBros Watch all episodes of REACT http://goo.gl/4iDVa...
more...
Karan Sharma's comment, April 23, 6:28 AM
:lol:
Scooped by k3hamilton
Scoop.it!

18 Delightfully Artistic Vintage STD Posters

18 Delightfully Artistic Vintage STD Posters | A Cultural History of Advertising | Scoop.it
Here are a few classic government posters designed to help keep the men and women of America safe.
k3hamilton's insight:

"good time" girls....."juke joint sniper" looks like it's all their fault

 

but mercury knocks it out?

 

"A sailor doesn't have to prove he's a man"   ha

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Computer Engineer Barbie Needs Men To Write Code, Can't Reboot Computer

Computer Engineer Barbie Needs Men To Write Code, Can't Reboot Computer | A Cultural History of Advertising | Scoop.it
UPDATE: The real update is there has yet to be an update. We -- and others -- haven't heard back from Mattel yet, despite increasing negative reviews of the book. SECOND UPDATE: Mattel has responde...
k3hamilton's insight:

interesting comments from reviewers on this one!

 

The more things change, the more they remain the same

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

5 Beloved Traditions Invented to Make You Buy Stuff

5 Beloved Traditions Invented to Make You Buy Stuff | A Cultural History of Advertising | Scoop.it
Here's how some popular traditions came about, including diamond engagement rings and the ubiquitous green-bean casserole.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

9Lives Reintroduces Morris the Cat in New Campaign

9Lives Reintroduces Morris the Cat in New Campaign | A Cultural History of Advertising | Scoop.it
The cat food brand has reintroduced Morris the cat through a campaign that takes advantage of social media while emphasizing the roots of the character.
k3hamilton's insight:

They are changing Morris to “charmingly choosy” rather than finicky, I don't mean to be finicky but I'm not sure Morris would approve of that and especially not of those glasses

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

▶ Edward Bernays: PR, Propaganda - TheBlazeTV - REAL HISTORY - YouTube

American Marxists' Propaganda master, and his impact on America. This brief video clip has been uploaded, and is being used, for non-profit, educational use,...
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Target baby PJs say boys are heroes, girls can date them

Target baby PJs say boys are heroes, girls can date them | A Cultural History of Advertising | Scoop.it
Baby onesies at a Target store that label little boys as future superheroes and little girls as their dating partners has sparked online outrage after two University of Waterloo professors called attention to their message.
k3hamilton's insight:

we haven't come a long way, baby

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

'Daisy Girl' political ad still haunting 50 years later

'Daisy Girl' political ad still haunting 50 years later | A Cultural History of Advertising | Scoop.it
At age 3, Monique Luiz of Phoenix starred in the most famous political ad of all time.
more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Lassie as Salesdog: One More Trip to the Well -Lassie has "authenticity".. no need for a show or movie

Lassie as Salesdog: One More Trip to the Well -Lassie has "authenticity"..  no need for a show or movie | A Cultural History of Advertising | Scoop.it
Lassie’s new owners at DreamWorks Animation are using a series of publicity stunts to remake the classic American dog as a merchandising superstar.
k3hamilton's insight:

"...the studio decided that the best hope for making money from Lassie was to make her a merchandising star, and it turned to a suitably old-fashioned tactic to prepare an onslaught of products next year: the publicity stunt." 

 

...because DreamWorks needs to make money.

 

( Lassie was part of a $155 million character library acquisition)

 

Lassie was " a bit of an acting lightweight" says the article

 

Max Factor apparently made a toupee for one Lassie in the 60s...no secrets are safe!

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

How a Clean, Tidy Home Can Help You Survive the Atomic Bomb: A Cold War Film from 1954

How a Clean, Tidy Home Can Help You Survive the Atomic Bomb: A Cold War Film from 1954 | A Cultural History of Advertising | Scoop.it
Last week, we revisited some Cold War propaganda that taught upstanding American citizens How to Spot a Communist Using Literary Criticism. It's a gem, but it has nothing on the 1954 film, The House in the Middle.
k3hamilton's insight:

well, there goes my house

more...
No comment yet.
Scooped by k3hamilton
Scoop.it!

Mad Men Stars Pose for Vintage-Style Product Ads in 'For Your Consideration' Campaign

Mad Men Stars Pose for Vintage-Style Product Ads in 'For Your Consideration' Campaign | A Cultural History of Advertising | Scoop.it
AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era.
more...
Karen Goldfarb Copywriter's curator insight, May 20, 1:44 PM

What a fun campaign!

Scooped by k3hamilton
Scoop.it!

Free: British Pathé Puts Over 85,000 Historical Films on YouTube

Free: British Pathé Puts Over 85,000 Historical Films on YouTube | A Cultural History of Advertising | Scoop.it
British Pathé was one of the leading producers of newsreels and documentaries during the 20th Century. This week, the company, now an archive, is turning over its entire collection -- over 85,000 historical films – to YouTube.
more...
No comment yet.