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The Reports of the Surgeon General: The 1964 Report on Smoking and Health

The Reports of the Surgeon General: The 1964 Report on Smoking and Health | A Cultural History of Advertising | Scoop.it

"...Meeting at the National Library of Medicine on the campus of the National Institutes of Health in Bethesda, Maryland, from November 1962 through January 1964, the committee reviewed more than 7,000 scientific articles with the help of over 150 consultants. Terry issued the commission's report on January 11, 1964, choosing a Saturday to minimize the effect on the stock market and to maximize coverage in the Sunday papers. As Terry remembered the event, two decades later, the report "hit the country like a bombshell. It was front page news and a lead story on every radio and television station in the United States and many abroad.

 

The report highlighted the deleterious health consequences of tobacco use. Smoking and Health: Report of the Advisory Committee to the Surgeon General held cigarette smoking responsible for a 70 percent increase in the mortality rate of smokers over non-smokers. The report estimated that average smokers had a nine- to ten-fold risk of developing lung cancer compared to non-smokers: heavy smokers had at least a twenty-fold risk. The risk rose with the duration of smoking and diminished with the cessation of smoking. The report also named smoking as the most important cause of chronic bronchitis and pointed to a correlation between smoking and emphysema, and smoking and coronary heart disease. It noted that smoking during pregnancy reduced the average weight of newborns. On one issue the committee hedged: nicotine addiction. It insisted that the "tobacco habit should be characterized as an habituation rather than an addiction," in part because the addictive properties of nicotine were not yet fully understood, in part because of differences over the meaning of addiction.

 

The 1964 report on smoking and health had an impact on public attitudes and policy. A Gallup Survey conducted in 1958 found that only 44 percent of Americans believed smoking caused cancer, while 78 percent believed so by 1968. In the course of a decade, it had become common knowledge that smoking damaged health, and mounting evidence of health risks gave Terry's 1964 report public resonance. Yet, while the report proclaimed that "cigarette smoking is a health hazard of sufficient importance in the United States to warrant appropriate remedial action," it remained silent on concrete remedies. That challenge fell to politicians. In 1965, Congress required all cigarette packages distributed in the United States to carry a health warning, and since 1970 this warning is made in the name of the Surgeon General. In 1969, cigarette advertising on television and radio was banned, effective September 1970."

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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
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Mad Men and the Coke Jingle Theory

Mad Men and the Coke Jingle Theory - The Message - Medium
On Billy Davis, the black advertising legend who made the hit song that plays the series out
k3hamilton's insight:

very interesting!

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Media Made Women | | Sally Edelstein Collage | DEFROSTING THE COLD WAR

Media Made Women | | Sally Edelstein Collage | DEFROSTING THE COLD WAR | A Cultural History of Advertising | Scoop.it
Satirical Vignettes-Sally Edelstein Collage artist/author coolly curates the Cold War Culture of Mad Men,Happy Housewives & other Space Age media stereotypes of 50s 60s,70s
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The Maddeningly Mad Men World of Sexual Harassment

The Maddeningly Mad Men World of Sexual Harassment | A Cultural History of Advertising | Scoop.it
As the rumblings of the embryonic women's movement began to be heard in 1970, some women in the workplace began quietly grumbling too. Even as working women began taking baby steps in their Enna Je...
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Listen to Thomas Edison's 'talking dolls' and know the voice of the devil

Listen to Thomas Edison's 'talking dolls' and know the voice of the devil | A Cultural History of Advertising | Scoop.it
In the late 19th century, Thomas Edison harnessed the power of the underworld and redirected it into the bodies of thousands of tiny "Talking Dolls."
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Ignorant Armies: Private Snafu Goes to War

Ignorant Armies: Private Snafu Goes to War | A Cultural History of Advertising | Scoop.it
Between 1943 and 1945, with the help of Warner Bros.' finest, the U.S. Army produced a series of 27 propaganda cartoons depicting the calamitous adventures of Private Snafu. Mark David Kaufman explores the overarching theme of containment and how one film inadvertently let slip one of the war's greatest secrets.
k3hamilton's insight:

cartoon characters and propaganda

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13 Vintage Internet Ads Begging You to Get Online

13 Vintage Internet Ads Begging You to Get Online | A Cultural History of Advertising | Scoop.it
From a time when ISPs actually had to sell people on the idea of using the Internet.
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PalmTreePromos's curator insight, April 21, 9:02 AM

Now the question might be, "how the heck can I unplug?" lol

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Brands Turn Back the Clock and Show Us the World #IfThe80sNeverStopped

Brands Turn Back the Clock and Show Us the World #IfThe80sNeverStopped | A Cultural History of Advertising | Scoop.it
The 1980s were a special decade. Disco was experiencing its death rattle; Ronald Reagan was the president for almost the entire span; cellphones were as big as bricks; and fashion, oh the fashion was just—tubular.
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PalmTreePromos's curator insight, April 20, 9:08 AM

This is a fun idea, but I like the '80's back in the '80's.

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Toilet Paper History: How America Convinced the World to Wipe

Toilet Paper History: How America Convinced the World to Wipe | A Cultural History of Advertising | Scoop.it
Since the dawn of time, people have found nifty ways to clean up after the bathroom act. But the idea of a commercial product designed solely to wipe one's bum? That started about 150 years ago, right here in the U.S.A.
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PalmTreePromos's curator insight, April 20, 9:06 AM

And now you know the rest of the story...

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9 banned and discontinued toys - and why they got pulled

9 banned and discontinued toys - and why they got pulled | A Cultural History of Advertising | Scoop.it
From the 1950s toy that came with free uranium, to the Barbie doll that Mattel probably wants to forget about...
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Computer Engineer Barbie Needs Men To Write Code, Can't Reboot Computer

Computer Engineer Barbie Needs Men To Write Code, Can't Reboot Computer | A Cultural History of Advertising | Scoop.it
UPDATE: The real update is there has yet to be an update. We -- and others -- haven't heard back from Mattel yet, despite increasing negative reviews of the book. SECOND UPDATE: Mattel has responde...
k3hamilton's insight:

interesting comments from reviewers on this one!

 

The more things change, the more they remain the same

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5 Beloved Traditions Invented to Make You Buy Stuff

5 Beloved Traditions Invented to Make You Buy Stuff | A Cultural History of Advertising | Scoop.it
Here's how some popular traditions came about, including diamond engagement rings and the ubiquitous green-bean casserole.
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I'd Like to Buy the World a Coke

I'd Like to Buy the World a Coke | A Cultural History of Advertising | Scoop.it
The debate about Mad Men’s ending may continue for years, but no one can debate the fact that Coca Cola has succeeded in getting the world to buy a Coke. With the final image of Don Draper meditati...
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A Sweet Mothers Day

A Sweet Mothers Day | A Cultural History of Advertising | Scoop.it
Sally Edelstein

"A woman never forgets the man who remembers"


"In 1939 Whitman’s launched Samplers most famous advertising campaign “A Woman Never Forgets The Man Who Remembers” the campaign remained popular for 2 decades"

k3hamilton's insight:
Sampling of Whitman’s Ads
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Quiz: Do You Remember What These Ads Were Actually Trying to Sell?

Quiz: Do You Remember What These Ads Were Actually Trying to Sell? | A Cultural History of Advertising | Scoop.it
Do you ever remember a favorite ad campaign, but realize you've completely forgotten what the ad was actually trying to sell? It happens to the best of us.
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Ken Morrison's comment, May 8, 5:57 PM
Fun Fact: when I show the cat hurding video to my ESL students, some usually think it is about 'cat hurting'.
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Quiz: Can You Match the Brand With Its Original Logo?

Quiz: Can You Match the Brand With Its Original Logo? | A Cultural History of Advertising | Scoop.it
Logos can say a lot about a brand, and just as companies and products change over time, so too do their icons. Even the most high-profile companies are constantly tweaking their visual branding, sometimes with a dramatic overhaul and sometimes in far more nuanced ways.
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File:Private Snafu - Booby Traps.ogv - Wikimedia Commons

File:Private Snafu - Booby Traps.ogv - Wikimedia Commons | A Cultural History of Advertising | Scoop.it
k3hamilton's insight:

sexism and propaganda

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10 Snack Foods Originally Sold as Medicines

10 Snack Foods Originally Sold as Medicines | A Cultural History of Advertising | Scoop.it
There was a time when you could have subsisted on graham crackers, Moxie and Goo-Goo Clusters and called it a healthy diet.
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How 21 Big Tech Companies Got Their Names

How 21 Big Tech Companies Got Their Names | A Cultural History of Advertising | Scoop.it
The expression ‘what’s in a name’ – or the slightly more poetic ‘a rose by any other name’ – means, essentially, that a name doesn’t matter. It suggests that it’s the attributes…
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Linda Alexander's curator insight, February 13, 10:36 AM

I always thought Apple was the name because of its connection in the early years to education---wrong!

Bharat Employment's curator insight, February 16, 12:23 AM
http://www.bharatemployment.com/
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The History of Advertising in 60 Seconds - YouTube

The video above provides a 60-second, bird's-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to bran...
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Karen Goldfarb Copywriter's curator insight, January 20, 1:15 PM

This is a pretty cleaned up version of where advertising came from (aka, no cleavage). 

PalmTreePromos's curator insight, April 20, 9:11 AM

This is a cool video that really shines a light on how fast our world spins now. Kind of reminds me of the ride inside the Epcot golf ball.

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11 Major Logo Redesigns of 2014: Which Did You Love, and Loathe?

11 Major Logo Redesigns of 2014: Which Did You Love, and Loathe? | A Cultural History of Advertising | Scoop.it
2014 was a busy year for logo redesigns, but who actually improved on their old marks? PM Digital put together the infographic below showing 11 major logo revamps from 2014. For each one, PM says whether it loved the new design, liked it, or would have preferred the old one be left alone.
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The true meaning behind 35 top brand names

The true meaning behind 35 top brand names | A Cultural History of Advertising | Scoop.it
The true meaning behind 35 top brand names, Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. | Marketing Magazine
k3hamilton's insight:

Pez, Kodak, Toyota, Reddit, Virgin, Haagen-Das, Volvo, Nikon, Etsy, Subaru, Lufthansa, Verizon, Sony, Adidas, Pantene, Lego, Volkswagen, Durex, Starbucks, Jagermeister,, Reebok, Trojan, Nivea, Cadillac, Dasani, Samsung, Pandora, Hyundai, Nike, Fanta, Nintendo

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The Marmite FAQ and advertising campaigns

The Marmite FAQ and advertising campaigns | A Cultural History of Advertising | Scoop.it
k3hamilton's insight:

The first major Marmite advertising campaign began in the 1930s

1987- "My Mate,
Whose Mate?
My Mate—Marmite"

and
"The growing-up spread you never grow out of"

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