A Cultural History of Advertising
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The Reports of the Surgeon General: The 1964 Report on Smoking and Health

The Reports of the Surgeon General: The 1964 Report on Smoking and Health | A Cultural History of Advertising | Scoop.it

"...Meeting at the National Library of Medicine on the campus of the National Institutes of Health in Bethesda, Maryland, from November 1962 through January 1964, the committee reviewed more than 7,000 scientific articles with the help of over 150 consultants. Terry issued the commission's report on January 11, 1964, choosing a Saturday to minimize the effect on the stock market and to maximize coverage in the Sunday papers. As Terry remembered the event, two decades later, the report "hit the country like a bombshell. It was front page news and a lead story on every radio and television station in the United States and many abroad.

 

The report highlighted the deleterious health consequences of tobacco use. Smoking and Health: Report of the Advisory Committee to the Surgeon General held cigarette smoking responsible for a 70 percent increase in the mortality rate of smokers over non-smokers. The report estimated that average smokers had a nine- to ten-fold risk of developing lung cancer compared to non-smokers: heavy smokers had at least a twenty-fold risk. The risk rose with the duration of smoking and diminished with the cessation of smoking. The report also named smoking as the most important cause of chronic bronchitis and pointed to a correlation between smoking and emphysema, and smoking and coronary heart disease. It noted that smoking during pregnancy reduced the average weight of newborns. On one issue the committee hedged: nicotine addiction. It insisted that the "tobacco habit should be characterized as an habituation rather than an addiction," in part because the addictive properties of nicotine were not yet fully understood, in part because of differences over the meaning of addiction.

 

The 1964 report on smoking and health had an impact on public attitudes and policy. A Gallup Survey conducted in 1958 found that only 44 percent of Americans believed smoking caused cancer, while 78 percent believed so by 1968. In the course of a decade, it had become common knowledge that smoking damaged health, and mounting evidence of health risks gave Terry's 1964 report public resonance. Yet, while the report proclaimed that "cigarette smoking is a health hazard of sufficient importance in the United States to warrant appropriate remedial action," it remained silent on concrete remedies. That challenge fell to politicians. In 1965, Congress required all cigarette packages distributed in the United States to carry a health warning, and since 1970 this warning is made in the name of the Surgeon General. In 1969, cigarette advertising on television and radio was banned, effective September 1970."

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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Stay Beautiful: Ugly Truth In Beauty Magazines

EVERY WOMAN SHOULD WATCH THIS! A shocking video about the ugly truth hidden in beauty and fashion magazines. For more visit http://www.oskartbrand.co
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Ugly Truth In Beauty Magazines
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projectssweat's comment, October 26, 2016 5:24 AM
good
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A Magically Delicious St. Patrick’s Day

A Magically Delicious St. Patrick’s Day | A Cultural History of Advertising | Scoop.it
Wishing everybody a magically delicious St Patrick's Day! Sugar Frosted Flakes took a back seat especially on St. Patrick’s Day when General Mill’s Lucky Charms was introduced in 1964. A bowl full of magically delicious charms in the shape of pink hearts, yellow moons, orange stars, and green clovers, was a magically delicious way to…
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service wika water heater's curator insight, May 10, 2016 11:11 AM
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projectssweat's comment, October 26, 2016 5:25 AM
nice
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The Fading Middle Class

The Fading Middle Class | A Cultural History of Advertising | Scoop.it
America's middle class is vanishing before our eyes, fading away like a once cherished Kodacolor snapshot. Today the possibility of obtaining the American Dream feels as outmoded as these vintage advertisements from Kodak. The sad fall from grace for American icon Eastman Kodak, the very recorder and reinforcer of middle class America, seems to sadly…
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service wika water heater's curator insight, May 10, 2016 11:09 AM
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projectssweat's comment, October 26, 2016 5:25 AM
outstanding
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How Advertising Invented 8 Phrases We Use Every Day

How Advertising Invented 8 Phrases We Use Every Day | A Cultural History of Advertising | Scoop.it
These campaigns were good enough to live beyond the world of ad copy.
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Who Says You’re Right in Liking Meat?

Who Says You’re Right in Liking Meat? | A Cultural History of Advertising | Scoop.it
  Who says "you’re right in liking meat?" Certainly not the World Health Organization who caused mass hysteria recently by adding much beloved processed foods like bacon, sausage, cold cuts an...
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These Shameless Cocaine Ads Prove the '70s Were a Hell of a Time to Be Alive

These Shameless Cocaine Ads Prove the '70s Were a Hell of a Time to Be Alive | A Cultural History of Advertising | Scoop.it
Inspired by the hit Netflix series Narcos, about the exploits of Pablo Escobar, some fans decided to dig up some of the period's not-so-subtle ads for cocaine paraphernalia. They posted their finds, clipped from drug magazines ranging from 1976 to 1981, to art and culture site The World's Best Ever.
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Thorsten Strauss's curator insight, September 20, 2015 2:06 PM
Too young but amazed at the open ads for cocaine use. Really? Mindblowing.
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Selling Shame: 40 Outrageous Vintage Ads Any Woman Would Find Offensive

Selling Shame: 40 Outrageous Vintage Ads Any Woman Would Find Offensive | A Cultural History of Advertising | Scoop.it
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sad

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Karen Goldfarb Copywriter's curator insight, September 2, 2015 11:17 AM

Lysol was sold as a douche? Yes, but here's the catch. It was really for birth control.


"These ads aren’t frightening women into thinking their genitals smell badly.  According to historian Andrea Tone, “feminine hygiene” was a euphemism.   


"Birth control was illegal in the U.S. until 1965 (for married couples) and 1972 (for single people).  These Lysol ads are actually for contraception.   


"The campaign made Lysol the best-selling method of contraception during the Great Depression." Quote from thesocietypages.org. 

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11 More Hidden Messages in Company Logos

11 More Hidden Messages in Company Logos | A Cultural History of Advertising | Scoop.it
As we've mentioned before, some logos like to sneak in some hidden symbols and meanings. Some might have been staring at you right in the face without you noticing.
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10 Wacky Grooming Products from the 1970s

10 Wacky Grooming Products from the 1970s | A Cultural History of Advertising | Scoop.it
I’d like to say that we Baby Boomers were savvy shoppers in our youth—that we never fell for fancy packaging or seductive advertisements. I’d like to say that, but I’d be lying. Why else would we have slapped down our hard-earned baby-sitting money on products like these in the eternal quest to look and smell our best?
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10 Confessions of Car Salesmen

10 Confessions of Car Salesmen | A Cultural History of Advertising | Scoop.it
It may look like a world of balloons and bad tweed. But making a living on the lot is anything but a Sunday drive.
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12 Cruel Anti-Suffragette Cartoons

12 Cruel Anti-Suffragette Cartoons | A Cultural History of Advertising | Scoop.it
Ninety-five years ago, American women won the right to vote. But not before they were ridiculed and vilified.
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40 Cringeworthy Men's Fashion Ads From the 70s

40 Cringeworthy Men's Fashion Ads From the 70s | A Cultural History of Advertising | Scoop.it
They cannot be unseen.
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Selling Shame: 40 Outrageous Vintage Ads Any Woman Would Find Offensive

Selling Shame: 40 Outrageous Vintage Ads Any Woman Would Find Offensive | A Cultural History of Advertising | Scoop.it
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Download 2,000 Magnificent Turn-of-the-Century Art Posters, Courtesy of the New York Public Library

Download 2,000 Magnificent Turn-of-the-Century Art Posters, Courtesy of the New York Public Library | A Cultural History of Advertising | Scoop.it
A scroll through any collection of contemporary graphic design portfolios makes for a dizzying tour of the seemingly unlimited range of colors, textures, fonts, etc. available to the modern commercial artist.
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service wika water heater's curator insight, May 10, 2016 11:10 AM
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1970s Men’s Fashion Ads You Won’t Be Able To Unsee

1970s Men’s Fashion Ads You Won’t Be Able To Unsee | A Cultural History of Advertising | Scoop.it
The 1970s must have taken place on a different planet. These photos of men’s fashions from that decade leave us drowning in astounding mustard knits, garish patterns, high waists, way-too-skimpy briefs, and other fashion faux pas that defy description 40 years later. As synthetics fell in price, casual menswear was suddenly available to many young men looking to cut loose.
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service wika water heater's curator insight, May 10, 2016 11:12 AM
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Man in the Moon: How Mac Tonight Became the Burger King

Man in the Moon: How Mac Tonight Became the Burger King | A Cultural History of Advertising | Scoop.it
He sold a record number of Big Macs. Crowds mobbed him. So why did McDonald's have to retire his satin jacket early?
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10 logo redesigns that missed the (brand)mark

10 logo redesigns that missed the (brand)mark | A Cultural History of Advertising | Scoop.it
The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorabil
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12 Lesser-Known Wham-O Products You Have to See to Believe

12 Lesser-Known Wham-O Products You Have to See to Believe | A Cultural History of Advertising | Scoop.it
The makers of the Hula Hoop would also like to interest you in a bomb shelter.
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12 Cruel Anti-Suffragette Cartoons

12 Cruel Anti-Suffragette Cartoons | A Cultural History of Advertising | Scoop.it
Ninety-five years ago, American women won the right to vote. But not before they were ridiculed and vilified.
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It's hard to imagine a time like this. Thank goodness for all those who fought for women's rights and for those who continue to fight for equal rights for everyone!

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41 Brand Names People Use as Generic Terms

41 Brand Names People Use as Generic Terms | A Cultural History of Advertising | Scoop.it
You might be surprised to learn that some of these words are trademarked.
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Toilet Paper History: How America Convinced the World to Wipe

Toilet Paper History: How America Convinced the World to Wipe | A Cultural History of Advertising | Scoop.it
Since the dawn of time, people have found nifty ways to clean up after the bathroom act. But the idea of a commercial product designed solely to wipe one's bum? That started about 150 years ago, right here in the U.S.A.
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Advertising Slogans

Advertising Slogans | A Cultural History of Advertising | Scoop.it

Can you pick the brand names that have used the given slogans or ad campaigns?

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Joelle Gastambide's curator insight, June 22, 2015 3:57 AM

Petit jeu des slogans publicitaires, combien en reconnaitrez-vous ?
... dommage c'est en anglais.

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32 Honest Company Slogans

32 Honest Company Slogans | A Cultural History of Advertising | Scoop.it
Cliff Dickens Honest Slogans site is a treasure trove of corporate truths – here are some of our favourites. 1. You Tube 2. Adobe 3. Google  4. Ben and Jerry’s 5. Pizza Hut 6. Linked In 7. Men’s Health 8. Victoria’s Secret 9. Yellow Pages 10. Chapstick 11. Frosties 12. iTunes 13. Netflix 14. Harley-Davidson …
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Catharine Bramkamp's curator insight, June 11, 2015 1:22 PM

This is a classic writing prompt: what if companies told the truth?  What if we said, buy this beer so you will think, after four, that you are irresistible?   Of course, everyone knows dreams and promises are far more popular than reality and experience.

Still, at  the very least we should make an effort to promote clever and somewhat honest advertising.  Just because it's fun.