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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Documentary Women Who Make America

Documentary Women Who Make America | A Cultural History of Advertising | Scoop.it

"MAKERS: Women Who Make America tells the remarkable story of the most sweeping social revolution in American history, as women have asserted their rights to a full and fair share of political power, economic opportunity, and personal autonomy. It’s a revolution that has unfolded in public and private, in courts and Congress, in the boardroom and the bedroom, changing not only what the world expects from women, but what women expect from themselves. MAKERS brings this story to life with priceless archival treasures and poignant, often funny interviews with those who led the fight, those who opposed it, and those first generations to benefit from its success. Trailblazing women like Hillary Rodham Clinton, Ellen DeGeneres and Oprah Winfrey share their memories, as do countless women who challenged the status quo in industries from coal-mining to medicine. MAKERS captures with music, humor, and the voices of the women who lived through these turbulent times the dizzying joy, aching frustration and ultimate triumph of a movement that turned America upside-down.
 
Screening materials are available for educators, organizations and others interested in viewing within their communities. To request MAKERS screening materials, lesson plans, and educator toolkit, click here."

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The Modern Woman:The.Lost.Sex.1947 Marynia Farnham

The Modern Woman:The.Lost.Sex.1947 Marynia Farnham | A Cultural History of Advertising | Scoop.it

"It is becoming unquestionably more and more common for the woman to attempt to combine both home and child care and an outside activity, which is either work or career. Increasing numbers train for professional careers. When these two spheres are combined it is inevitable that one or the other will become of secondary concern and, this being the case, it is certain that the home will take that position. This is true, if only for the practical reason that no one can find and hold remunerative employment where the job itself doesn't take precedence over all other concerns. All sorts of agencies and instrumentalities have therefore been established to make possible the playing of this dual role. These are all in the direction of substitutes for the attention of the mother in the home and they vary from ordinary, untrained domestic service through the more highly trained grades of such service, to the public and private agencies now designed for the care, supervision and emotional untanglement of the children. The day nursery and its more elegant counterpart, the nursery school, are outstanding as the major agencies which make it possible for women to relinquish the care of children still in their infancy.....

Work that entices women out of their homes and provides them with prestige only at the price of feminine relinquishment...

 

( I wonder if Dr Marynia Farnham missed it that she was a working woman?)

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