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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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MediaPost Publications Super Bowl: 39% Prefer Ads Over Game 01/25/2013

MediaPost Publications Super Bowl: 39% Prefer Ads Over Game 01/25/2013 | A Cultural History of Advertising | Scoop.it
Super Bowl: 39% Prefer Ads Over Game - 01/25/2013

"In order not to miss ads, 38% of all respondents prefer to take bathroom breaks during the game; 23% prefer to take them during commercials."

k3hamilton's insight:

ad game vs football game..all game

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1984 Apple's Macintosh Commercial (HD)

"1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott.

 

Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only U.S. daytime televised broadcast was on January 22, 1984 during and as part of the telecast of the third quarter of Super Bowl XVIII. Chiat/Day also ran the ad one other time on television, in December 1983 right before the 1:00 am sign-off on KMVT in Twin Falls, Idaho, so that the advertisement could be submitted to award ceremonies for that year.[4][5] In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks. It has since been seen on television commercial compilation specials, as well as in "Retro-mercials" on TV Land.

 

The estate of George Orwell and the television rightsholder to the novel 1984 considered the commercial to be a flagrant copyright infringement, and sent a cease-and-desist letter to Apple and Chiat/Day in April 1984. The commercial was never televised as a commercial after that.

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The shortest Superbowl ad…ever.

The shortest Superbowl ad…ever. | A Cultural History of Advertising | Scoop.it

. In 2009, a Seattle-area seafood restaurant called Ivar actually had a half-second-long commercial air during the Superbowl. Here it is: I think ...

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Shazam CEO Andrew Fisher’s Three Social Super Bowl Takeaways

Shazam CEO Andrew Fisher’s Three Social Super Bowl Takeaways | A Cultural History of Advertising | Scoop.it
During last night’s Super Bowl, it wasn’t just Twitter and Facebook that were battling for social engagement on the second screen like the Patriots and Giants were on the field.
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