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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
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Renault sells French sex appeal with stripped-down dancers, 'va va voom' button

Renault sells French sex appeal with stripped-down dancers, 'va va voom' button | A Cultural History of Advertising | Scoop.it
This commercial starts off quietly enough, with some potential customers arriving at a Renault dealership in England for a test drive of the new Clio
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25 SexSells Advertising examples

25 SexSells Advertising examples | A Cultural History of Advertising | Scoop.it
Sex in advertising or sex sells is the use of sexual or erotic imagery (also called "sex appeal") in advertising to draw interest to and to help sell a particular product. A feature of sex i
k3hamilton's insight:

or sexist sells

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16 Ads That Changed How We Think About Sex

16 Ads That Changed How We Think About Sex | A Cultural History of Advertising | Scoop.it
Sex sells, but has it altered the way we think about sex?
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10 Most Effective Uses of Sex in the History of Advertising

10 Most Effective Uses of Sex in the History of Advertising | A Cultural History of Advertising | Scoop.it
An array of different sexual messages of varying degrees of subtlety have been used over the years in advertising, but which ads really changed the game when it came to sexual content?
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sexinadvertising.com Sex in advertising research, history and commentary

"Bikinis in Auto Ads Have Gone Underground
Tom Reichert

In the 1950s and 60s, scantily clad women populated many automotive ads. These women served to attract the reader’s attention (commonly referred to as "borrowed interest") but served other purposes as well. For example, one study found that sexual images like the one to the left could influence perceptions about a car’s styling and performance.

A recent analysis indicates that only about 1% of automotive ads in today’s mainstream consumer magazines contain sexual images. It’s more likely that these images are showing up in local "free" publications like Trocas; a truck magazine targeting Latinos in the in greater Atlanta area. Guys buy trucks so this ad, appearing in a 2007 issue of Trocas, used pinup material to keep them staring at the page long enough notice a truck."

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Isn't He Lovely: The Ad That Turned Men Into Sex Objects Calvin Klein 1982

Isn't He Lovely: The Ad That Turned Men Into Sex Objects Calvin Klein 1982 | A Cultural History of Advertising | Scoop.it
Some scholars and experts trace men's heightened attention to self and—more importantly—how they appear to others back to a single, revolutionary image from 1982.

"Behold, U.S. Olympic pole vaulter Tom Hintnaus, lounging on the Greek isle of Santorini. It seems Mr. Hintnaus forgot to bring along his swimsuit for his Aegean getaway, but no matter since his ol' pal Calvin Klein is in tow. Take a second and look at that pose, too. Hintnaus isn't watching us watching him; his eyes are closed in feigned obliviousness, and his body angled to draw the focus immediately to his crotch."

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Mad Women : Ms. Magazine Blog

Mad Women : Ms. Magazine Blog | A Cultural History of Advertising | Scoop.it

"...By 1964, the year in which the last season of Mad Men took place, women had been involved in American advertising for generations. Mathilde C. Weil opened the M.C. Weil Agency in 1880. Helen Lansdowne was an experienced copywriter when Stanley Resor of the J. Walter Thompson agency hired her in 1907. She took over the Woodbury Facial Soap account in 1910 and conceived the campaign “A Skin You Love to Touch,” featuring illustrations of men chastely touching women that are widely considered to be the first use of sex appeal in advertising. Eight years after the campaign was launched, sales had increased 1000 percent. By that time, Helen Lansdowne had married Stanley Resor, and was in charge of JWT’s all-female Women’s Editorial Department. Ms. Resor and her team were wildly successful: In 1918, they were responsible for over half of JWT’s billings..." Lynn Peril

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Springs Industries Part 2

Springs Industries Part 2 | A Cultural History of Advertising | Scoop.it
A continuation of the history of Springs Industries from 1959- present.

These ads "A buck well spent
on a Springmaid sheet" and
"Be Protected" are typical of
the ones that Elliott generated
that caused a stir in the Ad
business in the 1950's.

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Project MUSE - Advertising & Society Review - Sex and Advertising

Project MUSE - Advertising & Society Review - Sex and Advertising | A Cultural History of Advertising | Scoop.it
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Martin (Marty) Smith's comment, February 3, 2012 8:04 PM
Very cool Feed Karen. Hope you will enter the Curation Contest I created to say THANKS to great curators like you and my other Scoop.it friends. Just created the Content Curation Contest topic and here is the More Information link : http://www.atlanticbt.com/contentcurationcontest . Thanks this is a very cool new feed. Martin
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Mad Women: The Great Women of Advertising

Mad Women: The Great Women of Advertising | A Cultural History of Advertising | Scoop.it

the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the first images of wives as Happy Homemakers, the women who revolutionized the retail business, the femail creative director who inspired the "I Love New York" campaign as well as some of the top ad women today.

 

Mathilde C. Weil

Helen Resor ( she brought sex to sds in 1917)

Bernice Fitz-Gibbon:

Phyllis Robinson

Mary Wells

Charlotter Beers

Linda Kaplan-Thaler.

 

 

 

 

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Sex and Advertising: Retail therapy-Ernest Dichter

Sex and Advertising: Retail therapy-Ernest Dichter | A Cultural History of Advertising | Scoop.it


"THESE are thrilling days for behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions..."

"Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age...."

"To elevate typewriter sales, he suggested the machines be modelled on the female body, “making the keyboard more receptive, more concave”People smoke, he explained, because it is both a sign of virility and a legitimate excuse to interrupt the day for a moment of pleasure, “comparable to sucking at the nipples of a gigantic world breast”. A phallic shape to lipstick increased sales by the way it offered a subconscious invitation to fellatio (“but one has to be careful not to go overboard and make the parallels too obvious,” Dichter cautioned).".

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Fashion video sparks outrage amid prostitution allegations

Fashion video sparks outrage amid prostitution allegations | A Cultural History of Advertising | Scoop.it
Campaign video for Louis Vuitton causes controversy in France as lawyers and intellectuals accuse it of glamorising prostitution, reports Lauren Cochrane
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Sad Mans Tongue's comment, April 16, 2013 2:47 AM
Why shouldn't the oldest profession in the world be glamorized once every millenium?
Steve Schildwachter's comment, April 16, 2013 10:45 AM
Ironically, it's being glamorized by people who work in the world's SECOND oldest profession.
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Food Porn (Literally) Sexy Food Advertisements Esquire

Food Porn (Literally) Sexy Food Advertisements Esquire | A Cultural History of Advertising | Scoop.it

Women Selling Food: A Delcious, Kinda Disturbing History

 

Marketing execs at KFC, hoping to turn female college students into billboards, have lost all sense of taste. Have you?

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Sauza Tequila - Make it with a Fireman "Kittens Make Everything Better"

Let a fireman show you how to make a fresh, easy Sauza margarita. 

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Good, Bad & Ugly Awards

Good, Bad & Ugly Awards | A Cultural History of Advertising | Scoop.it

"In 1996, an election year, Advertising Women of New York (AWNY) board member Margie Goldsmith noticed an ad for Wonderbra which appeared in a woman's magazine. The ad was a photo of three sexy women "candidates", each one wearing only a lacy pushup Wonderbra. The copy headline read "SURE BEATS VOTING FOR PRESIDENT". In small print, the ad encouraged readers to go into any department store and vote for one of the three featured models in the photo. Goldsmith, who at the time was the Board advisor of AWNY's Public Relations Committee, walked into the meeting holding up the Wonderbra ad. "Look at this," she said, "It took us as women almost a century to get the vote and now they ask us to vote for a pair of boobs? We ought to have an awards ceremony for ads which denigrate women."

The Public Relations committee took up the challenge - to create an awards ceremony that would celebrate advertising that depicted women positively, and embarrass those advertisers whose ads denigrated women. The only judging criterion was, "Would you show the ad to your daughter or son?"

The awards ceremony was called "The Good, the Bad, and the Ugly" Awards, and was held in September 1997. Surprisingly, the Wonderbra ad did not receive an "Ugly", as there were so many more ads that were even more degrading to women.

The overwhelming success and positive press encouraged AWNY's PR Committee to make the event an annual awards ceremony."

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Brooke Shields in the Calvin Klein Jeans commercial 1981

One of the many Clavin Klein Jeans commercials featuring Brooke Shields (16) 1981. The famous quote "You wanna know what comes between me and my Clavin's? Nothing

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Take It Off, Take It All Off - 1967- Noxzema

Swedish model Gunilla Knutson asked men to "take it off, take it all off."

William Esty Advertising created the provocative ad -an attractive eighteen-year-old Swedish blonde model teasingly urged men to "Take it off, take it all off" with Noxzema Medicated Instant Shave Cream. The pop hit "The Stripper" plays in the background, showing a man shaving off Noxzema shaving cream in neat, clean rows as the blonde said "Take it off. take it all off!" and "The closer you shave the more you need Noxzema." At the end she caresses a can of Noxzema and then the cheeks of the man. Later fifteen similar spots included contemporary sports figures.

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20 Retro Ads Full Of Ridiculously Funny Sexism

20 Retro Ads Full Of Ridiculously Funny Sexism | A Cultural History of Advertising | Scoop.it
There are all kinds of -isms in the world, and racism and sexism are probably the worst since they perpetuate stereotypes in the most terrible way.
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Duke Exhibit: "A Century of Sex Appeals"

A retrospective of sex in advertising from the 1890s to the 1990s...
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Why Does The Barbie Obsession Live On? - Forbes.com

Why Does The Barbie Obsession Live On? - Forbes.com | A Cultural History of Advertising | Scoop.it
At 50, she's a lighting rod on children, sex and commerce.

History of Barbie and her creator Ruth Handler.

"A driven and risk-taking executive, she was a pioneer of some of today's evil-genius marketing tactics. She hired the Freud-influenced branding guru Ernest Dichter to devise a marketing strategy for Barbie. After interviewing 191 girls who mostly loved the doll, and 45 mothers who mostly hated it, he advised Handler to make Barbie's breasts bigger--and tell mothers that Barbie would help their daughters learn how to accessorize." Elisabeth Eaves

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