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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Bill Bernbach on advertising and research 2/2

On research..discussing hair colour and the importance of looking natural- Nice and Easy- How to say natural-->"It lets me be me"

On the role of research, clients

"Work without conviction won't sell"

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Duke University Subliminal Ad Experiment- Apple logo makes you creative

Duke University experiment that suggests that subliminal perception really does work. 

"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."

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