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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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How Advertisers Convinced Americans They Smelled Bad | Photo Gallery | Smithsonian.com

How Advertisers Convinced Americans They Smelled Bad | Photo Gallery | Smithsonian.com | A Cultural History of Advertising | Scoop.it
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Rory Sutherland: Life lessons from an ad man | Video on TED.com

TED Talks Advertising adds value to a product by changing our perception, rather than the product itself.

 

"When you place a value on things like health, love, sex and other things, and learn to place a material value on what you’ve previously discounted for being merely intangible … you realize you’re much, much wealthier than you ever imagined.” (Rory Sutherland)

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How Advertisers Convinced Americans They Smelled Bad via Gail Shipley

How Advertisers Convinced Americans They Smelled Bad via Gail Shipley | A Cultural History of Advertising | Scoop.it
A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry...
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