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It's a cultural shift as inevitable as the tide: No matter how deeply underground its roots run, every musical style is eventually co-opted by the corporate world.
This shows and tells exactly how the underground music will become corprate and taken over by the industry if there is room for money to be made or even if your not trying to go comercial. It goes to show even if the music is still considered underground by the artists because dubstep was underground for quit some time but if you are on the cover of rolling stones you are deffinately not underground no more. more or less its not really your choice to stay underground as an artists that doesnt really have the spot light on you. if you have fans and the media likes it they will expose you and you will get known and herd.