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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Today’s Atari bankruptcy latest in a long history of corporate deaths

Today’s Atari bankruptcy latest in a long history of corporate deaths | A Cultural History of Advertising | Scoop.it
Legendary brand will continue even though corporate history is a mess.

"Though this is the fourth or fifth death for "Atari" since 1974, depending on how you count, the name will doubtlessly live on. The Atari brand and logo still hold real nostalgic power, and they are recognized by 90 percent of Americans, according to a recent survey. In fact, 17 percent of Atari's US revenues reportedly come from licensed products sporting the Atari logo or name, according to an LA Times report. The company has been milking the nostalgia extra hard recently, with mobile hits like Atari's Greatest Hits, Breakout: Boost, and Asteroids: Gunner..."

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Pitfall TV Commercial with young Jack Black! - Adventures of Pitfall Harry - Atari 2600

Pitfall TV Commercial Featuring a young Jack Black!

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