A Cultural History of Advertising
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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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The Sound of a Zippo: Remembering How I killed a Zippo

The Sound of a Zippo: Remembering How I killed a Zippo | A Cultural History of Advertising | Scoop.it

"It was a sound I hadn't heard for at least a decade, and there it was suddenly out of context bringing back all sorts of strange and odd feelings just as I was setting up my computer preparing to start my class. And appropriately so, the class was Soap, Sex, and Cigarettes: A Cultural History of Advertising. This truly was a cultural moment, for me anyhow.

Here this sound -so familiar, so distinct and so loaded with meaning and memory good and bad starts...flick, flick, flick flick. Where was it coming from?......

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Zippo ad-1952 --kids hide them behind their backs as surprise gifts for mom & dad

Zippo ad-1952 --kids hide them behind their backs as surprise gifts for mom & dad | A Cultural History of Advertising | Scoop.it

Eavesdrop at the heart of a man and you'll hear his pulse beat Zip-po...Zop-po...Zip-po

That's because he wants you to give hum something he'll keep, and use, for years and years. Even if he lives to be a hundred, he'll never stop using and treasuring a trusty Zippo.

k3hamilton's insight:

well, I bet dad won't be living to a hundred! and little Johnny might find his bottom on fire

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Burning for You - iconic Zippo

Burning for You - iconic Zippo | A Cultural History of Advertising | Scoop.it
Zippo has been an iconic American brand—but these days, it's lighting campfires
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