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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Wieden + Kennedy Finds Its First Ads Ever, Made for Nike, on Dusty Old Tapes

Wieden + Kennedy Finds Its First Ads Ever, Made for Nike, on Dusty Old Tapes | A Cultural History of Advertising | Scoop.it
Nike running: So easy, a caveman can do it? Wieden + Kennedy made quite the discovery earlier this month. The agency says it's "pretty damn pumped" to have finally found the first ads it ever made—which happen to be the first national broadcast ads Nike ever aired.
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Nke Just Do it campaign

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Nike Logo - Design and History- $35 well spent

Nike Logo - Design and History- $35 well spent | A Cultural History of Advertising | Scoop.it
This page describes the design and history behind the Nike Corporate Logo Swoosh which was designed by Carolyn Davidson...

 

"The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).

BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.

In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.)

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The Quick History of Nike, Nike Advertising and Nike Brands

The Quick History of Nike, Nike Advertising and Nike Brands | A Cultural History of Advertising | Scoop.it
Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonald’s, Coca-Cola and Budweiser. Nike was founded in 1964 by track ...
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bryan182012's curator insight, March 3, 2013 12:23 AM

michael jordan 

Alex Meek's curator insight, July 1, 2013 4:06 PM

Here comes Michael Jordan again, possibly the biggest name tied to the Nike foundation. We all know having celebrities feature a product or brand name, and Jordan is no exception.