The Lynd's 1929 Middletown Report- Muncie then and now | A Cultural History of Advertising | Scoop.it
Where manufacturing ruled, the middle class thrived and the sky was the limit, Muncie is ‘as desolate a city as there is right now’...

"Muncie was chosen as the Petri dish for this first-ever field study into Middle America. The researchers, Robert Lynd and Helen Merrell Lynd, bestowed upon the city a fitting pseudonym. Middletown, they called it. How perfect. Their study, the first volume of which was published in 1929, was championed by H.L. Mencken as “one of the richest and most valuable documents ever concocted by sociologists.” “Concocted” is one of those double-edged words, but we’ll let that one lie..."