My Life in Advertising -Claude Hopkins- The beer that made Milwaukee famous | A Cultural History of Advertising |

"Claude C. Hopkins was one of the geniuses that Albert Lasker hired in the early days of the twentieth century. How good was he? He was 41 when Lasker hired him in 1907, for a salary of $185,000. In 2010 dollars that’s roughly $4,272,568.78 a year."


Claude Hopkins wrote “The beer that made Milwaukee famous” for Schlitz


"Hopkins believed that a writer should know everything about his product, and he would research endlessly to find something new and unique and distinctive to say"