A Cultural History of Advertising
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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
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Ike Knocks Nixon Commercial: John F. Kennedy 1960 Presidential Campaign Election Ad

http://thefilmarchive.org/ In August, President Eisenhower, who had long been ambivalent about Nixon, held a televised press conference in which a reporter, Charles Mohr of Time, mentioned Nixon's claims that he had been a valuable administration insider and adviser. Mohr asked Eisenhower if he could give an example of a major idea of Nixon's that he had heeded. Eisenhower responded with the flip comment, "If you give me a week, I might think of one." Although both Eisenhower and Nixon later claimed that Ike was merely joking with the reporter, the remark hurt Nixon, as it undercut his claims of having greater decision-making experience than Kennedy. The remark proved so damaging to Nixon that the Democrats turned Eisenhower's statement into a television commercial criticizing Nixon.

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Don Hewitt on the 1960 "Great Debates" -Kennedy -Nixon -Makeup and television

Don Hewitt (News Producer/Director) discusses the impact of the first Presidential Debate between Nixon and Kennedy in 1960 in this interview excerpt. Hewitt was interviewed for two-and-a-half hours in New York, NY. Hewitt spoke articulately about the beginnings of broadcast journalism, the days of Douglas Edwards with the News, the profound influence of Fred Friendly, Edward R. Murrow, and William Paley; and of course, the creation and success of 60 Minutes. The interview was conducted by Michael Rosen on April 15, 1997.

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