gladwell true colors Shirley Polykoff Does She or Doesn't She | A Cultural History of Advertising | Scoop.it

"Hair dye and the hidden history of postwar America.

During the Depression-long before she became one of the most famous copywriters of her day-Shirley Polykoff met a man named George Halperin. He was the son of an Orthodox rabbi from Reading, Pennsylvania, and soon after they began courting he took her home for Passover to meet his family. They ate roast chicken, tzimmes, and sponge cake, and Polykoff hit it off with Rabbi Halperin, who was warm and funny. George's mother was another story. She was Old World Orthodox, with severe, tightly pulled back hair; no one was good enough for her son....