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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
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MediaPost Publications Roy Brown, 96, Designed The Edsel's 'Horsecollar' 03/05/2013

MediaPost Publications Roy Brown, 96, Designed The Edsel's 'Horsecollar' 03/05/2013 | A Cultural History of Advertising | Scoop.it
Roy Brown, 96, Designed The Edsel's 'Horsecollar' - 03/05/2013

 

Roy Brown, Jr., by all accounts of his death at 96 recently, was a man of refined taste and affability who unfortunately had a singular negative achievement for which he will always be remembered. “Somebody had to take it on the chin for what was the disaster at Ford known as the Edsel,” writes Hot Rod’s Thom Taylor, “and that person was Roy Brown.” 

But the design alone did not doom the Edsel."

 

"But he remained faithful to the Edsel, which he drove to nearly the end of his life, Langer reports. And when someone wanted to buy his gleaming vehicle, he’d shoot back, “Where the hell were you in 1958?”

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Failure Magazine : The History of the Edsel

Failure Magazine : The History of the Edsel | A Cultural History of Advertising | Scoop.it

"On September 4, 1957 the Edsel made its debut in showrooms across the country.
The launch came on the heels of an extensive, expensive and exceptionally
successful marketing campaign that had everybody talking about this mysterious
new automobile. Months earlier ads began running that simply pictured the hood
ornament, underscored with "The Edsel is Coming."

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Video: The 10 Biggest Marketing Mistakes of All Time

Video: The 10 Biggest Marketing Mistakes of All Time | A Cultural History of Advertising | Scoop.it

The most devastating marketing mistakes of major brands, including Coke, Netflix, Skittles and Honda.

 

see youtube video here http://www.youtube.com/watch?feature=player_embedded&v=hxRqKgjD3vY#t=18s

 

McDonald's 1984 Olympics

Facebook Beacon 2007

Burger King's Creeoy Monarch

Snickers Mr T goes after speed walker

Skittles Touch the Rainbow

Ayds Diet Candy

Honda Asimo

Netflix rebranding Qwikster

Ford Edsel over hype

New Coke 1985

 

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The Edsel Show- Stars couldn't make it a winner

Not even the combined forces of Frank Sinatra, Rosemary Clooney, Louis Armstrong, and Bing Crosby could make this car look good...
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