Shirley Polykoff: Blonde Copywriters Have More Fun | A Cultural History of Advertising | Scoop.it

(The following is a 40+ year old article on one of the great women copywriters, Shirley Polykoff. She was #24 on Advertising Age’s top 100 of the 20th Century and also one of the highest paid ad writers of the 1950′s and 1960′s. Though she wrote (and sloganeered) for giant corporate clients, her style was direct response at heart