A Cultural History of Advertising
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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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This is what someone thought the iPad would look like, back in 2004 - The Next Web

This is what someone thought the iPad would look like, back in 2004 - The Next Web | A Cultural History of Advertising | Scoop.it

Before the iPad or even the iPhone was released, there were years of speculation on what portable products Apple would release. ....What’s perhaps most amazing is that this fan image accurately picked the name for a real Apple product that was released six years later in 2010. Apple was experimenting with the iPad back in 2004 as some prototypes of the device date back that far.

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Rumors are Apple's secret weapon

Rumors are Apple's secret weapon | A Cultural History of Advertising | Scoop.it
The movie industry plants stories in the media about plot elements or the hiring of a big-name actor to build seemingly organic buzz about upcoming films.
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Apple IIc ad - nightmare 1984

Apple IIc ad - nightmare. Hope you remembered your homework!

The Apple IIc, the fourth model in the Apple II series of personal computers, was Apple Computer’s first endeavor to produce a portable computer.- a 7.5 lb (3.4 kg) notebook-sized version of the Apple II that could be transported from place to place. The c in the name stood for compact

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Apple Newton ad - What is Newton? 1993

Apple Newton ad - What is Newton?...

read more about the history of Newton here

http://gizmodo.com/5452193/the-story-behind-apples-newton

 

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Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him

Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him | A Cultural History of Advertising | Scoop.it

The following is an excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall (Penguin Portfolio).The lump on the table was truly mysterious and held everyone’s rapt attention.

 

"It was the spring of 1998, and we’d been summoned up to Cupertino for our first viewing of this new computer, code-named C1. The “C” stood for “consumer.” Apple didn’t use a lot of creative firepower on code names back then..."

 

“We already have a name we like a lot, but I want you guys to see if you can beat it,” said Steve. “The name is ‘MacMan."

 

"This is a common problem dealing with any client. Once they’ve fallen in love with something you don’t like, the only way to really move them off of it is to show them something better. Steve was inviting us to beat “Mac-Man,” so it wasn’t a terrible problem...

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Hunter S. Thompson’s Edgy 1990s Commercial for Apple’s Macintosh Computer

Hunter S. Thompson’s Edgy 1990s Commercial for Apple’s Macintosh Computer | A Cultural History of Advertising | Scoop.it
Contrary to what the past decade’s TV commercials may indicate, Apple’s advertising hasn’t always been so tepid and generic.
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Apple Power Macintosh Ad 1994- The future a place where technology would be almost human. Turns out they were right, sort o

Apple Power Macintosh Ad - The future...

"a place where technology would be almost human. Turns out they were right, sort of."

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Apple Original PowerBook Ad 1992- It's a great way to meet girls

Apple Original PowerBook Ad. It's great way to meet girls!

 

(I still have mine and it still works!)

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Amelia Earhart Think Different Campaign reimagined for 2012

Amelia Earhart Think Different Campaign reimagined for 2012 | A Cultural History of Advertising | Scoop.it

Amelia Earhart Think Different Campaign parody

 

"I love Apple Maps."

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