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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
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CBC Archives: New Coke Is It! 1985

1985 - The beloved 'old' Coke gets a much-hyped flavour overhaul that's supposed to even the playing field with Pepsi. This CBC-TV clip from "Midday" shows that Coke may have miscalculated.

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The 1985 Launch of New Coke

Had people become tired of the taste of Coca Cola? That's what Coca Cola thought...why not change the taste..here comes their Top Secret Plan...here comes April 23 1985 breaking the news Coca Cola will be even better...then came the questions..and uproar. Protest sign:

Mr Pemberton where are you when we need you?

 

By July it was done- the original was back

 

Trying to change a part of American's icon

 

and no one was fired

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Andy Warhol paints Debbie Harry on an Amiga 1985

Two of my favorite people! Andy Warhol paints Debbie Harry on an Amiga at the Commodore Amiga product launch press conference in 1985.
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