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MHealth Initiatives And Target Audiences

MHealth Initiatives And Target Audiences | A | Scoop.it

Get to know your target market and their mobile behaviors
As you’re contemplating creating a mobile health application for your patients, it’s important to really take the time to get to know your audience. At the most basic level, your target audience may consist of patients with a particular condition. For example, your healthcare business may be in the process of creating a mobile application that facilitates health management for diabetes patients.

 


The best mobile health strategies are backed by strong market research campaigns. Here's how you can use market research to develop effective mHealth initiatives for your patients.


More at http://www.instant.ly/blog/2013/12/how-market-research-can-help-your-healthcare-company-reach-patients-with-mobile/


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Keith McGuinness's curator insight, September 13, 2014 6:33 PM

Physician to patient, " Which features of these drugs are the most useful for you?"  Not.  The health objective belongs to the patient, a health expert recommends how to get there.  "m" is about 7 years old.  It needs to take advice  from "health or mHealth will not stick.

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Rescooped by Ludwig Van Boxelaer from healthcare technology
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Microsoft Excel for Health Analytics

Microsoft Excel is like the swiss army knife for health analytics. It's a familiar and effective tool for surfacing and using almost any type of data from any sources. Learn how health organizations are using Excel as part of their overall BI strategy.


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Barbara Letscher's curator insight, December 2, 2013 6:05 AM

6 minutes pour en savoir plus !

 

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Face to face with Sweden's social robot

Face to face with Sweden's social robot | A | Scoop.it
Human interaction with robots is about to get a little more personal. Meet 'Furhat', the face of tomorrow's interactive technology.

 

An increasingly important – and sometimes frustrating – part of daily life is dealing with so-called “user interfaces”. Whether it’s a smartphone or an airport check-in system, the user’s ability to get what they want out of the machine relies on their own adaptability to unfamiliar interfaces.

 

But what if you could simply talk to a machine the way you talk to a human being? And what if the machine could also ask you questions, or even address two different people at once?

 

These kinds of interactive abilities are being developed at KTH Royal Institute of Technology with the help of an award-winning robotic head that takes its name from the fur hat it wears.

With a computer-generated, animated face that is rear-projected on a 3D mask, Furhat is actually a platform for testing various interactive technologies, such as speech synthesis, speech recognition and eye-tracking. The robot can conduct conversations with multiple people, turning its head and looking each person straight in the eye, while moving its animated lips in synch with its words.

Furhat’s ability to turn its face to multiple people in a conversation is enabled by face-tracking software. But its ability to make eye contact is achieved through projection.


Unlike a 2D image, which can appear to be looking at everybody in the room at once – a phenomenon known as the “Mona Lisa effect” – Furhat appears to shift its gaze because the face is projected onto 3D-printed model of a human face.“When we first experimented with this, the effect was strong immediately,” Al Moubayed says. “You could bond with, or relate to, the face.“It is an avatar that can really be present in the physical environment.”


Such technologies are being explored as a potential therapeutic tool for children with autism and other disorders that affect social interaction, he says. The technology can also be used for telepresence applications in which 3D replicas of people’s faces become the screens that we look at when conducting a video conference call.

more at http://www.nanowerk.com/news2/robotics/newsid=33519.php



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Rescooped by Ludwig Van Boxelaer from healthcare technology
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MHealth Initiatives And Target Audiences

MHealth Initiatives And Target Audiences | A | Scoop.it

Get to know your target market and their mobile behaviors
As you’re contemplating creating a mobile health application for your patients, it’s important to really take the time to get to know your audience. At the most basic level, your target audience may consist of patients with a particular condition. For example, your healthcare business may be in the process of creating a mobile application that facilitates health management for diabetes patients.

 


The best mobile health strategies are backed by strong market research campaigns. Here's how you can use market research to develop effective mHealth initiatives for your patients.


More at http://www.instant.ly/blog/2013/12/how-market-research-can-help-your-healthcare-company-reach-patients-with-mobile/


Via nrip
more...
Keith McGuinness's curator insight, September 13, 2014 6:33 PM

Physician to patient, " Which features of these drugs are the most useful for you?"  Not.  The health objective belongs to the patient, a health expert recommends how to get there.  "m" is about 7 years old.  It needs to take advice  from "health or mHealth will not stick.