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Your website is the face of your company to the masses who roam the internet. Get it right and you will see many new customers knocking on your door, generating sales without you having to put in too much effort. First impressions are important, as you would want to build a loyal following of customers, returning to your website regularly.
Here are a 13 "KISS" (Keep It Simple Stupid) factors to consider;
1) Who are you? What do you offer?
Within 5 seconds of opening your site the customer must know who you are and what it is you do. Your landing page is the first impression customers will have of your site and thus your company, so take extra care when planning your opening statement.
2) Choose a simple domain name
A domain name doesn’t necessarily have to be catchy, it just needs to be something that people will easily remember. If your business operates locally, it would make more sense to opt for a (.co.za) domain, as people feel more at ease doing business with a locally registered company.
3) User friendly layout
Make sure your site is well laid out with links that are highly visible and easy to navigate. A user friendly layout is of utmost importance and goes a long way to ensure returning customers.
4) Up to date Contact info
If people can’t get hold of you, you won’t be doing business. Make sure to always keep your contact details up to date and check your email links regularly.
Show new customers that you know how to get the job done by requesting testimonials from previous clients and posting it on you website.
6) Get your Main message across
See to it that customers know exactly what it is you offer, not just on the landing page, but throughout your entire website.
7) Learn some basic SEO
Reading up on some basic Search Engine Optimisation guidelines will ensure that your website is SEO friendly and gets a higher rating with search engines. (I will soon be publishing an article on SEO guidelines)
8) Quality content
Quality content is what brings value to your website. Add insightful written content and quality pictures, Youtube videos etc.
9)Trusted hosting provider
There's not much use in going online if you’re going to be off line half the time. Don’t just choose the cheapest hosting provider, but rather an affordable, reliable one.
10) Mobile optimised
In a recent study done by InMobi it was reported that more than 60% of people access the internet via smartphones, so make sure that your website caters for the rising mobile market.
11) Social Integration
Connect your social media sites like Google+, Facebook and Twitter to your website. Your website must channel to your social media sites and vice versa.
12) What makes your business unique?
Every business has a unique selling point that differentiates it from competitors. It is very important that your clients understand the reason they should choose to do business with you, above other companies.
13) Special Offers
Offer customers a discount or free trial period of your services. This is specially important when launching a new website.
For more info on our Small Business Website offerings, visit us at AffordaSite.co.za