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8 Crucial Steps to Building an Inbound Website

8 Crucial Steps to Building an Inbound Website | A Beauty Feature | Scoop.it

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, a recent study concluded that before the consumer picks up the phone to talk to a sales person, they're already 57% through the buying cycle. Every business needs to start paying attention to how the buying process has changed.

 

What does this mean, practically? This means that we have to become the authority in our space, and provide relevant, helpful information to delight our prospects and guide them to become customers and evangelists. If we don't, we risk losing the race with our competitors.


Many businesses get caught up in the "look" of a website design or redesign, but we find that almost all of our clients need to pay more attention to “how inbound their website is.” For this to be achieved, we always ensure we've hit these 8 key steps that result in good inbound website design. We recommend to always check for the following to transition over to an inbound-friendly website....


Via Jeff Domansky
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Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. 

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Jeff Domansky's curator insight, September 19, 2013 3:20 AM

Learn how to redesign your website to be more "inbound" in eight simple steps.

Phil Lauterjung's curator insight, September 19, 2013 1:47 PM

add your insight...

 
Debra Walker's curator insight, September 21, 2013 1:40 PM

terrific guide for ensuring that your website meets the needs the the audience today and help with that customer conversion we are all looking for.

A Beauty Feature
abeautyfeature is at ‘home’ in New York, London, Hong Kong and Sydney. We report on trends in beauty, lifestyle, food, wine and travel from these major capitals and their surroundings. Our contributing writers and editors are experts in their field and are sure to keep you in the loop, bringing you the best in beauty and lifestyle related topics. We have also added a promotions segment “What’s New”, where the latest promotional offers from top brands can be found.
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Pink Shell Beach Resort & Marina Wins 2017 WeddingWire Couples' Choice Awards - A Beauty Feature

Pink Shell Beach Resort & Marina Wins 2017 WeddingWire Couples' Choice Awards - A Beauty Feature | A Beauty Feature | Scoop.it
Pink Shell Beach Resort & Marina has made the list on the 2017 WeddingWire Couples' Choice Awards. Pink Shell dedicated to helping brides and grooms
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Unique venues, dedicated event planners and mouthwatering catering are just a few of the reasons Pink Shell Beach Resort & Marina has made the list on the 2017 WeddingWire Couples’ Choice Awards. Pink Shell dedicated to helping brides and grooms bring their visions to life. WeddingWire’s annual awards program recognizes the top 5 percent of wedding professionals leading the industry. In high quality reviews from newlywed couples. Recipients of the prestigious honor are determined based on their demonstration of excellence in quality, service, responsiveness and professionalism each year. With an average rating of 4.9 stars out of a possible 5 stars. Pink Shell Beach Resort has proven that customer satisfaction is always its main focus. From venues and service to catering and décor. The Florida wedding resort gave newlyweds plenty of reasons to rave about their experience.
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The House of Worth Presents Belle by Worth inspired by 'Beauty and the Beast' - A Beauty Feature

The House of Worth Presents Belle by Worth inspired by 'Beauty and the Beast' - A Beauty Feature | A Beauty Feature | Scoop.it
The House of Worth announces the arrival of Belle, limited-edition scent inspired by the central character in Walt Disney's classic "Beauty and the Beast"
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The House of Worth, a prestige global fragrance designer, announces the exclusive arrival of Belle. A new limited-edition women’s scent inspired by the central character in Walt Disney’s new live action adaptation of the classic tale “Beauty and the Beast”, now premiering worldwide. With the aim of raising awareness of conscious beauty and literary empowerment in the 21st Century. Belle by Worth takes the rose, also central to the legend, as the central inspiration.
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Disney "Beauty and the Beast" soundtrack - A Beauty Feature

Disney "Beauty and the Beast" soundtrack - A Beauty Feature | A Beauty Feature | Scoop.it
Disney "Beauty and the Beast" original motion picture soundtrack features an unforgettable score from eight-time Oscar®-winning composer Alan Menken
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MY SHADE. MY POWER: Teint Idole Ultra Wear - A Beauty Feature

MY SHADE. MY POWER: Teint Idole Ultra Wear - A Beauty Feature | A Beauty Feature | Scoop.it
Lancôme celebrates women and diversity with the launch of its Teint Idole Ultra Wear foundation campaign, which features 40 incredible women
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Lancôme celebrates women and diversity with the launch of its Teint Idole Ultra Wear foundation campaign. Which features 40 incredible women from the U.K. and Ireland. Ranging from dancers to sportswomen to scientists and businesswomen, each spokeswoman wears a different foundation shade in the nationwide campaign. Together they represent the beauty of diversity and a common love for foundation, which is outpacing mascara as women’s must-have make-up product.
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Jennifer Hudson to premiere new Epic Records Single "Remember Me" - A Beauty Feature

Jennifer Hudson to premiere new Epic Records Single "Remember Me" - A Beauty Feature | A Beauty Feature | Scoop.it
Multi-platinum Oscar and Grammy Award®-winning global superstar, Jennifer Hudson, will premiere "Remember Me," her brand new single on Epic Records
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Multi-platinum Oscar and Grammy Award®-winning global superstar, Jennifer Hudson, will premiere “Remember Me,” her brand new single on Epic Records. On ITV’s top-rated The Voice UK, where she is currently in her first season as a coach. “Remember Me” is available now at all digital and streaming platforms worldwide. Stay tuned for news on the “Remember Me” video.
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Autograf the first of new “MO Sound-Bites’ The Landmark Mandarin Oriental Hong Kong - A Beauty Feature

Autograf the first of new “MO Sound-Bites’ The Landmark Mandarin Oriental Hong Kong - A Beauty Feature | A Beauty Feature | Scoop.it
MO Bar at The Landmark Mandarin Oriental, Hong Kong launches a brand new series of dance music nights, ‘MO SOUND-BITES’ on 17 March. MO Bar
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MO Bar at The Landmark Mandarin Oriental, Hong Kong launches a brand new series of dance music nights, ‘MO SOUND-BITES’ on 17 March. MO Bar is collaborating with music promoter, Jason Swamy. To present performances by the global dance scene’s hottest new DJs and electronic musicians within its playful, intimate setting, starting with a concert by Autograf.
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The Gübelin Academy expands in China - A Beauty Feature

The Gübelin Academy expands in China - A Beauty Feature | A Beauty Feature | Scoop.it
The Gübelin Academy expands in China, offering gem courses the first of their kind in Shanghai, The Gübelin Academy shares Gübelin’s knowledge of gemmology
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The Gübelin Academy expands in China, offering gem courses – the first of their kind in Shanghai. The Gübelin Academy shares Gübelin’s knowledge of gemmology and its passion for gems with the entire world. Now Gübelin is also offering its Coloured Gem Professional programme together with a partner in China. Thanks to this co-operation, these unique courses can be offered on a regular basis in China.
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Shanina Shaik at the Vanity Fair Oscars After Party - A Beauty Feature

Shanina Shaik at the Vanity Fair Oscars After Party - A Beauty Feature | A Beauty Feature | Scoop.it
Team Tilbury shares the key steps she took to create Shanina Shaik's look at the Vanity Fair Oscars after party, team Tilbury applied Magic Cream
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Team Tilbury shares the key steps she took to create Shanina Shaik’s look at the Vanity Fair Oscars after party. SKIN: Team Tilbury applied Magic Cream to the skin for instant glow, and then applied Light Wonder in 6 and 8 to the skin for a flawless, natural complexion. Sculpted cheeks and glow with the easiest contour in the world: Filmstar Bronze & Glow. For added glow, Beach Stick in Moon Beach was applied to cheekbones. Mini Miracle eye wand refreshed the eye area, and Airbrush Flawless Powder was dusted over the complexion to keep the look looking flawless all night long!
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The House Hotel Cappadocia converts ancient cave dwellings into a luxury boutique hotel in Turkey - A Beauty Feature

The House Hotel Cappadocia converts ancient cave dwellings into a luxury boutique hotel in Turkey - A Beauty Feature | A Beauty Feature | Scoop.it
Located in the ancient town of Ortahisar in Cappadocia, Turkey, the House Hotel Cappadocia is set within a preserved Bronze Age cave dwelling
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Located in the ancient town of Ortahisar in Cappadocia, Turkey, the House Hotel Cappadocia is set within a preserved Bronze Age cave dwelling that overlooks the regions iconic rock formations. The 29 room hotel takes a modern approach on Arcadian design. That combining original features including frescos, fireplaces and fermentation vats with contemporary furnishings.
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Gübelin Gem Lab opens a permanent location - New York - A Beauty Feature

Gübelin Gem Lab opens a permanent location - New York - A Beauty Feature | A Beauty Feature | Scoop.it
2017, the Gübelin Gem Lab opened its new permanent US location, the world-renowned gemmological lab is represented in three locations on three continents
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At the start of 2017, the Gübelin Gem Lab opened its new permanent US location. The world-renowned gemmological laboratory is now represented in three locations on three continents. Member of the AGTA Because of increasing demand from gem traders, the Gübelin Gem Lab decided to establish a permanent laboratory in New York. The American metropolis is one of the focal points of the international gem trade. With its US location, the Gübelin Gem Lab is now able to participate in trade fairs in the USA and has become a member of the American Gem Trade Association (AGTA). For the first time, the Gübelin Gem Lab will be testing gemstones on-site at the AGTA Gem Fair in Tucson, which runs from January 31 to February 5, 2017. Stones can be submitted at the show to the Gübelin Gem Lab in the Galleria at the West Show Manager’s Office.
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ZO® Medical therapeutic eye brightening repair crème HYDRAFIRM™ - A Beauty Feature

ZO® Medical therapeutic eye brightening repair crème HYDRAFIRM™ - A Beauty Feature | A Beauty Feature | Scoop.it
ZO® Medical therapeutic eye brightening repair crème HYDRAFIRM™, ZO® Medical, therapeutic, eye brightening, repair crème, HYDRAFIRM™, Dr. Zein Obagi,
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ZO® Medical HYDRAFIRM™ is an eye-brightening repair crème that improves collagen production with active vitamin A and biomimetic proteins that smooth and firm eye-area lines and wrinkles. Enzymatic vasodilators, caffeine and coenzyme A ease’s puffiness and reduces the appearance of dark circles. Optical diffusers are also added to soften the appearance of dark circles. In addition to the retinol that works on the crow’s feet, fine lines and pigmentation, HYDRAFIRM™ also contains kojic dipalmitate that suppresses dark circles pigmentation under the eyes.
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Treating a dry weak skin with ZO Medical BALATONE™ - A Beauty Feature

Treating a dry weak skin with ZO Medical BALATONE™ - A Beauty Feature | A Beauty Feature | Scoop.it
Treating a dry weak skin with ZO Medical BALATONE™, dry weak skin, ZO Medical BALATONE™, Dr Obagi, medical, Parkway Skin and Wellness, Hong Kong, Toner,
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BALATONE™ is the second step in a daily protocol for gaining a healthy skin prior to any treatments such as Thermage or Fraxel. Having the skin healthy pre and post any medical skin treatment is the best way to maximize your results. When I looked at my facial photos taken on the Canifield Imaging system used at Parkway Skin and Wellness Centre in Hong Kong, I could see that my skin not only looked dry, but it had an overall weak and fragile structure.
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Below the surface: study finds eczema damages confidence - A Beauty Feature

Below the surface: study finds eczema damages confidence - A Beauty Feature | A Beauty Feature | Scoop.it
Eczema in childhood is a critical issue, with as many as one out of every three kids suffering from this chronic skin condition
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Eczema in childhood is a critical issue, with as many as one out of every three kids suffering from this chronic skin condition. Beyond the constant itching, irritation and distraction caused by this silent skin disease, many children also endure bullying, teasing and a major hit to their self-esteem due to the inflamed, rough patches. In a new video, PuraCap® Pharmaceutical explores the effects of childhood eczema and how parents and kids can find relief. Fundamental to the disease is impairment to the skin barrier. The protective function that is responsible for the integrity of the skin and the regulation of water loss. Eczema can be triggered especially this time of year by dry, heated indoor environments.
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Golden Door has a new honey for your skin - A Beauty Feature

Golden Door has a new honey for your skin - A Beauty Feature | A Beauty Feature | Scoop.it
From one of the most luxurious spa’s in the World, introducing the sweetest addition to the Golden Door Artisan Food collection, Wildflower Honey!
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From one of the most luxurious spa’s in the World, introducing the sweetest addition to the Golden Door Artisan Food collection, Wildflower Honey. This 100% pure, homegrown honey is collected from Golden Door hives tended in their 600 acres of gardens and citrus groves in San Marcos, California. Each jar contains approximately 1.3 – 1.5 million flowers worth of nectar (and love!) Famed, Golden Door Executive Chef Greg Frey, Jr. is an experienced bee keeper who is passionate about raising honey bees to sustain our ecosystem.
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Kat Von D Beauty announces global artistry team - A Beauty Feature

Kat Von D Beauty announces global artistry team - A Beauty Feature | A Beauty Feature | Scoop.it
Kat Von D Beauty announces the brand’s first official makeup artist team, the Artistry Collective, with four top beauty, professional makeup artists
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Kat Von D Beauty announces the brand’s first official makeup artist team, the Artistry Collective, with four top beauty, professional makeup artists and influencers who will represent the brand globally. Hand-picked by Kat Von D, Kelseyanna Fitzpatrick, Tara Buenrostro, Steffanie Strazzere, and Leah Carmichael make up the Kat Von D Beauty Artistry Collective. Diverse across their experience and skill sets. The four artists all represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde. Each of these innovative artists has an outstanding background. Ranging across makeup education, working with celebrities and top celebrity makeup artists, and editorial work.
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Olympia Le-Tan is Maison Lancôme's guest of honor - A Beauty Feature

Olympia Le-Tan is Maison Lancôme's guest of honor - A Beauty Feature | A Beauty Feature | Scoop.it
Maison Lancôme new collaboration with Olympia Le-Tan. The Parisian fashion designer will join Lancôme in disclosing a sexy, vintage, glamorous make-up
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Maison Lancôme is delighted to announce its new collaboration with Olympia Le-Tan. This autumn, the Parisian fashion designer will join Lancôme in disclosing a sexy, vintage and glamorous make-up collection. This limited edition marks the latest chapter in Lancôme’s long history of collaboration with the fashion world. After Alber Elbaz, Yiqin Ying, Alexandre Vauthier, Jacquemus, Anthony Vaccarello and, more recently, Sonia Rykiel, it is Olympia Le-Tan’s turn to express, for Lancôme, her feisty vision of women. Tremendously retro yet far from nostalgic, Olympia Le-Tan’s fashion celebrates a free, sexy and original femininity. This technicolour, surreal, poetic and iconoclast universe is symbolised in her hand-embroidered minaudières, the definite must-haves for Parisian women and those seeking inspiration from them. “Olympia Le-Tan designs combine poetry and joie de vivre. A bridge between different eras, they reflect the spirit of our time. Celebrating the free and personal beauty of each woman. A take on happiness shared by Lancôme,” says Françoise Lehmann, General Manager of Lancôme International.
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Break Up with Break Outs: Solutions for Acne Awareness Month - A Beauty Feature

Break Up with Break Outs: Solutions for Acne Awareness Month - A Beauty Feature | A Beauty Feature | Scoop.it
Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually. In celebration of Acne Awareness month this June
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Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually. In celebration of Acne Awareness month this June, we’ve rounded up a few of the best complexion perfectors. Whether dealing with active breakouts or past battle scars, there’s a treatment for every stage of acne affliction. For Adult Acne: Exuviance Daily Acne Peel Exfoliating Anti-Blemish Pads This simple daily treatment is formulated with Salicylic Acid to control acne blemishes and an AHA formulation to enhance exfoliation for a more refined texture with reduced oiliness and pore size. Additionally, Exuviance Daily Acne Peel is formulated with CitraFill® to target collagen for firming and line-smoothing anti-aging benefits. The result is smoother, clearer skin that your teenage self could only dream of. $30, www.exuviance.com
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Parfumerie Trésor presents spring perfumes 2017 - A Beauty Feature

Parfumerie Trésor presents spring perfumes 2017 - A Beauty Feature | A Beauty Feature | Scoop.it
Parfumerie Trésor presents spring perfumes 2017 Memo - Jannat French perfume brand Memo takes us on a journey through scen
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French perfume brand Memo takes us on a journey through scent. This time taking us to “Jannat or the flowers paradise” in Urdu. The combination of Tunisian neroli, frangipani blossom and tonka bean absolute form a scent that is both youthful and cheerful. This flacon of floral scents truly takes you to the Garden of Eden.
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RETAMAX 1% Retinol formula that is potent - A Beauty Feature

RETAMAX 1% Retinol formula that is potent - A Beauty Feature | A Beauty Feature | Scoop.it
RETAMAX 1% Retinol formula that is potent, RETAMAX™, 1% Retinol, potent, Dr, Zein Obagi, Hong Kong, biocellular, antioxidant,skin aging, review,stem cell
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RETAMAX aids in skin rejuvenation by triggering the natural formation of collagen and encouraging the restoration of the skin barrier function by up-regulating the production of hyaluronic acid, the skin’s most vital natural hydrating factor. As part of my 6 week ZO Skin Health treatment protocol I use RETAMAX™ I began with 1 pump for the first 2 nights then moved onto 2 pumps every night. At first this very potent treatment will feel warm as you massage this into the skin, then after 7-10 days my skin took on a pink/red appearance while I massaged in the RETAMAX™ of course using RESTORCALM™ afterwards to calm down the reaction.
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New York-New York Hotel & Casino's Shamrockin' Celebration, Celtic Feis, returns March 17 & 18 - A Beauty Feature

New York-New York Hotel & Casino's Shamrockin' Celebration, Celtic Feis, returns March 17 & 18 - A Beauty Feature | A Beauty Feature | Scoop.it
For the eighth consecutive year, New York-New York Hotel & Casino will celebrate the luck of the Irish at its famous Celtic Feis festival, March 17 and 18
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For the eighth consecutive year, New York-New York Hotel & Casino will celebrate the luck of the Irish at its famous Celtic Feis festival, March 17 and 18. The two-day extravaganza will feature a celebratory parade, live entertainment and authentic Irish bites at Nine Fine Irishmen. “Celtic Feis has become a tradition among Las Vegas locals and visitors alike with fantastic Irish bands, festive libations and authentic food,” said Brent Cook, executive director of food and beverage at New York-New York. “This year, we’re expanding the outdoor area on the Brooklyn Bridge, so now even more people can join our St. Patrick’s Day celebration.”
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Clarks Revitalizes Innovative Nature Collection - A Beauty Feature

Clarks Revitalizes Innovative Nature Collection - A Beauty Feature | A Beauty Feature | Scoop.it
The original Nature made its debut in 1982. Selling millions to consumers across the world, it is one of the most successful profiles in Clarks history.
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The original Nature made its debut in 1982. Selling millions to consumers across the world, it is one of the most successful profiles in Clarks history. It looked different. And, pioneering the sensation of walking on air, it felt different too. It challenged convention; people instantly embraced it as part of their self-expression, their creativity, their individuality. Redefined and redesigned for 2017, Nature IV is a contemporary take on the brand’s shoemaking expertise and technological vision. Evolved for the modern day consumer, pioneering materials, construction and technology combine with the most advanced footbed structure and science.
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New Dermalogica Daily Superfoliant - A Beauty Feature

New Dermalogica Daily Superfoliant - A Beauty Feature | A Beauty Feature | Scoop.it
Smooth away skin-ageing pollution with Dermalogica’s new Daily Superfoliant. This highly active powder resurfacer leaves skin ultra-smooth
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Smooth away skin-ageing pollution with Dermalogica’s new Daily Superfoliant. This highly active powder resurfacer leaves skin ultra-smooth. While combating the environmental pollution triggers known to cause brown spots, fine lines and uneven skin tone. Drawing on the same innovative powder form that has made Daily Microfoliant® a best-seller. Daily SuperfoliantTM is gentle enough for daily use but powerful enough to give immediate results. Studies have shown a link between exposure to air pollution and signs of skin ageing. Ranging from hyperpigmentation and fine dehydration lines to a weakened skin structure and increased sensitivity
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Cher ‘Turns Back Time’ with triumphant return to Las Vegas with ‘Classic Cher’ - A Beauty Feature

Cher ‘Turns Back Time’ with triumphant return to Las Vegas with ‘Classic Cher’ - A Beauty Feature | A Beauty Feature | Scoop.it
Cher made her highly anticipated return to Las Vegas as she launched her extended engagement of CLASSIC CHER, a celebration of her phenomenal 50-year career
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The one and only Cher made her highly anticipated return to Las Vegas as she launched her extended engagement of CLASSIC CHER. A celebration of her phenomenal 50-year career, at the new Park Theater at Monte Carlo. The Oscar, GRAMMY® and Emmy award-winning superstar showcased her stunning talents. As one of the world’s greatest entertainers when she took the stage inside the packed Theater to thunderous applause from more than 5,000 fans. As the audience remained standing throughout the show, Cher showcased 11 extravagant, eye-popping costumes designed by the legendary Bob Mackie.
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La Prairie announces partnership with Art Basel - A Beauty Feature

La Prairie announces partnership with Art Basel - A Beauty Feature | A Beauty Feature | Scoop.it
In 2017, Swiss luxury skincare brand La Prairie will partner with Art Basel, the world’s leading art platform, in a first-of-its-kind partnership
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In 2017, Swiss luxury skincare brand La Prairie will partner with Art Basel. The world’s leading art platform, in a first-of-its-kind partnership. As part of this exciting initiative, La Prairie will be present in Art Basel’s Collectors Lounge throughout the duration of the fair. Where VIPs will have the opportunity to experience the La Prairie universe and enjoy customized La Prairie treatments. Using rare, precious ingredients, La Prairie continues to break the codes of luxury skincare. Founded on the belief that the scientist’s creative process is akin to that of the artist. Every La Prairie formulation begins with an audacious vision.
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ZO Skin Health - skin care products based on a 5-step process - A Beauty Feature

ZO Skin Health - skin care products based on a 5-step process - A Beauty Feature | A Beauty Feature | Scoop.it
ZO Skin Health - skin care products based on a 5-step process, ZO Skin Health, Dr. Zein Obagi, skin care,beauty products, 5-step process,acne,anti-aging
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ZO Skin Health is one of the top performing anti-aging skin care lines on the market; their Hong Kong team led by Jonathan Wong recently gave a presentation on Dr. Zein Obagi’s philosophy to the press and clients at Parkway Skin and Wellness Centre. Jonathan Wong overseas all fundamental training for Dr. Zein Obagi here in Hong Kong, a pharmacy graduate himself he has been trained by Dr. Zein Obagi. In 2007, Dr. Zein Obagi introduced the ZO® Skin Health CircleTM, his most innovative concept for providing patients with proven, comprehensive treatments and products designed to continuously address their specific needs – all while creating and maintaining genuinely healthy skin, here are a few of those star products.
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